Senior Manager, Analytics

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It Possible.

You will be part of a high-performing, collaborative team who brings the voice of the consumer and shopper into our business and make a tangible business impact. We are developing cutting edge data, analytics and AI tools that give a significant competitive advantage. We foster a supportive team atmosphere to amplify individual strengths and curiosity.  We value a diversity of talent, experiences, and backgrounds to expand our team culture.

Location: This is a hybrid position based at our East Hanover, NJ HQ office with in-office expectations of minimum 2 days per week.

Key responsibilities:

Elevate the Digital Analytics Capability & Impact

Enhance the existing capability for Digital Analytics in line with business needs/requests and deliver actionable recommendations to optimize sales impact.

· Evaluate the effectiveness and performance of all digital investment and recommend changes in collaboration with other research workstreams.

· Identify critical gaps and opportunities, and work with the brand leaders and the consumer experience team, to recommend ways to course-correct and optimize partners and channels in these ‘hot-spots’.

Partner with CX to Drive Precision Marketing

· Create Audience Targeting and Segmentation Strategy by leveraging multiple data sources, behavior and preferences, including the purchasing history of cohorts.   

· Predictive Modeling: Predict future performance and suggest changes to optimize ongoing planning.

· Drive Personalization through targeting, communication, and messaging strategy

· Customer Journey Mapping: analyze data at various touchpoints across the customer journey & identify patterns on how customers react and convert to sale.

Build Media Analytics

· Lead Learning Agendas in line with business requirements. These involve Test & Learns, Pilots, Brand Lift, A/B testing, etc.

· Partner with the CX team to effectively build the CRM capability, by adopting best practices and undertake relevant test & learns.  

· Support various pilots on AI and GenAI in relation to media analytics.

· Propensity Modeling: Predict granular pockets of growth (e.g., geographies, demographic/psychographic groups) and prioritize based on segment size, propensity to purchase our brands, and ability to reach audiences

· Evaluate creative quality and drivers to Creative Excellence by category by undertaking agile experimentation and driving hypothesis driven testing.  

· Create appropriate metrics and lead development of reporting & analytics products and dashboards.

· Activate pockets of growth by leveraging a test, learn and scale operating model.

What extra ingredients you will bring:

· Demonstrated ability to influence cross-functional and upper management to impact decision-making; Willingness to “have an opinion” backed up by insight and analytics and the confidence to influence key stakeholders in meetings and one to one basis.

· Outstanding communication skills; Ability to think analytically to understand complex or ambiguous problems or issues and communicate solutions/conclusions clearly and concisely; Data analysis and visualization skills are a must.

Education / Certifications:

Bachelor's degree required; post-graduate degree or equivalent in Market Research, Social Sciences or Statistics is preferred.

Job specific requirements:

· 7+ years’ experience in Digital Analytics, Media Analytics and Optimization

·Deep knowledge of