Senior Lead, Value Realization & Expansion

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Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

The Experience
Our Global Growth Systems team is looking for a strategic, data-driven Growth Marketing Lead to own the end-to-end customer journey for Salesforce's Your Account self-service business. In this role, you'll drive customer activation, adoption, value realization, expansion, and self-service revenue by partnering across Product, Marketing, Sales, Data Engineering, Analytics, and Customer Success. You'll build scalable, data-driven growth programs powered by lifecycle marketing, experimentation, AI, and behavioral signals to deliver the right experience at the right moment. This is a hybrid role with three days in the office each week.

What You'll Actually Be Doing
Own the Self-Service Growth Strategy

• Develop and execute the end-to-end growth strategy for Your Account.

• Drive improvements across activation, adoption, expansion, and self-service ACV.

• Build quarterly growth plans aligned to business and revenue goals.

Build Lifecycle Marketing Programs

• Design customer journeys across email, in-product messaging, web, and AI-powered engagement.

• Create behavioral triggers that increase activation and premium adoption.

• Continuously optimize journeys through testing and experimentation.

Lead Growth Experimentation

• Develop experimentation across messaging, targeting, segmentation, channels, and customer experiences.

• Design A/B and multivariate tests to improve conversion and engagement.

• Evaluate emerging AI capabilities and digital growth opportunities.

Drive Product-Led Growth

• Partner with Product to define activation milestones and monetization opportunities.

• Improve self-service experiences while creating intelligent sales handoffs where appropriate.

• Optimize conversion across the customer lifecycle.

Leverage Data & Audience Insights

• Use behavioral, product usage, and CRM data to identify high-value audiences.

• Partner with Data Engineering and Analytics to build scalable audiences and performance dashboards.

• Apply Tableau, SQL, Data Cloud, and AI insights to guide investment decisions.

Lead Cross-Functional Execution

• Partner across Product, Marketing, Sales, Customer Success, Engineering, Analytics, and Marketing Operations.

• Drive alignment through clear planning, documentation, and executive communication.

• Build repeatable processes that improve execution quality and scalability.

You're Our Person If...

• You have 7+ years of experience in Growth Marketing, Lifecycle Marketing, Product Marketing, Demand Generation, Marketing Operations, Product-Led Growth, or Digital Marketing.

• You have experience owning pipeline or revenue goals and driving measurable business outcomes.

• You have a strong understanding of SaaS customer lifecycles, digital growth strategies, and lifecycle marketing.

• You have experience designing and optimizing customer journeys across email, web, in-product messaging, and marketing automation platforms.

• You have strong SQL skills and experience building audience segments, querying customer data, and working with CRM or behavioral datasets.

• You use Tableau or other business intelligence tools to analyze performance, uncover insights, and guide investment decisions.

• You have experience designing or optimizing lead/contact scoring models that improve audience prioritization and campaign effectiveness.

• You have partnered closely with Product, Data Engineering, Analytics, Marketing Operations, and Sales to deliver scalable, data-driven marketing capabilities.

• You have experience leveraging AI, prompt enginee