Senior/Lead Designer, Web & Interactive

About Bullish

Bullish is an institutionally focused global digital asset platform that provides market infrastructure and information services. These include: Bullish Exchange – a regulated and institutionally focused digital assets spot and derivatives exchange, integrating a high-performance central limit order book matching engine with automated market making to provide deep and predictable liquidity. Bullish Exchange is regulated in Germany, Hong Kong, and Gibraltar. CoinDesk Indices – a collection of tradable proprietary and single-asset benchmarks and indices that track the performance of digital assets for global institutions in the digital assets and traditional finance industries. CoinDesk Data - a broad suite of digital assets market data and analytics, providing real-time insights into prices, trends, and market dynamics. CoinDesk Insights – a digital asset media and events provider and operator of Coindesk.com, a digital media platform that covers news and insights about digital assets, the underlying markets, policy, and blockchain technology.

Reports to:

The Opportunity

We are seeking a visionary Senior/Lead Designer who believes that a brand's most powerful storefront is its digital presence. This is a hands-on, high-impact role focused on our primary marketing engines: our marketing websites, landing pages, design systems, and interactive digital expressions. As a Lead Designer, you will raise the bar creating forward-thinking designs that set new benchmarks for brand excellence. While you possess a strong curiosity for technical implementation—proactively leveraging motion, interaction, AI, and automation—your primary focus is the impeccable execution of web experiences that drive engagement and customer conversion. You will lead the charge in expressing how our brands show up in the world, ensuring that complex crypto concepts are translated into clear, compelling, and beautiful web narratives that move people. We don't just want a designer; we want a storyteller who uses the web as their primary canvas to drive brand awareness and global engagement.    

What You’ll Do:

• Architect the Digital Presence: Take full ownership of brand and marketing web projects, taking them from initial insights and research through to high-fidelity, production-ready UI. You aren't just "making pages"—you are building a scalable, high-conversion ecosystem that bridges the gap between complex crypto-finance and world-class user experience.

• Steer the direction of CoinDesk and Bullish marketing site designs, enhancements, optimizations, and future features, working closely with Product Marketing Managers to evolve our interactive storytelling footprint.

• Champion a modern workflow. You will integrate AI-driven design tools, advanced Figma variables, and Webflow components to accelerate ideation without sacrificing craft, ensuring our brand remains bold and future-facing.

• Iteration & presentation: Create demos, comps, and interactive prototypes to demonstrate concepts, options, web interactions, fluid animations, and user flows to the team and stakeholders.

• Strategic collaboration: Partner with Marketing, Content, Product, and Design, and Engineering to ensure our web experiences solve the right problems with a high level of aesthetic ambition.

• Execution & production: Model efficient production practices for design-to-dev and content-to-design workflows for our marketing sites. Oversee and enforce visual QA to ensure build quality adheres to design intention and scalability. 

• Publishing & content QA: Maintain attention to detail regarding copy and brand alignment. Assist in publishing content updates via the CMS as needed. 

• Design quality stewardship: Take full accountability for the "pixel-perfect" details of your work—from typography and grid systems to micro-interactions, performance optimization, and file etiquette.

• Team Mentorship: Lead by example and inspire our team of vis