Senior IVA Specialist
AbbVieAbout the role
Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.
Job Description
The Digital Lab Interactive Visual Aid (IVA) Specialist is part of the Digital Lab Channel Expansion team and will be responsible for creating and routing Veeva CLM (Closed Loop Marketing) aka IVA (interactive Visual Aide) content for HCP Marketing teams across the enterprise, assisting with onboarding, training, and coordinating a portfolio of work across the enterprise.
Responsibilities include:
· Assist in onboarding, training, and creating an environment to support the creation of a high-performing team of IVA specialists who are responsible for iterative IVA creation, management, and oversight of brand IVAs, including confirming requirements with brand marketing, creating IVAs, routing through the material review process for approval, sharing project plans, and project status reports, conduct status meetings, follow up / communicate with all stakeholders to ensure on-time, flawless execution of IVAs.
· Learn the business for their respective therapeutic areas/brands.
· Work effectively with multiple departments and agencies throughout project development and implementation to keep projects on time and ensure all requirements are met.
· Proactively manage workload and continuously look for ways to improve brand IVAs to meet brands' objectives and goals by reviewing performance, identifying optimization opportunities, and communicating them to the marketing team.
· Develop and maintain project documents, timelines, proofing checklists, and status reports. Possess minute-by-minute knowledge of all work in progress and identify risks and ways to mitigate issues.
· Author, QC, and train team members and cross-functional partners in Adobe Experience Manager.
· Partner with cross-functi
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