Senior Insight analyst

<div class="content-intro"><p><strong>Who We Are </strong></p> <p>Verve has created a more efficient and privacy-focused way to buy and monetize advertising. Verve is an ecosystem of demand and supply technologies fusing data, media, and technology together to deliver results and growth to both advertisers and publishers–no matter the screen or location, no matter who, what, or where a customer is. With 30 offices across the globe and with an eye on servicing forward-thinking advertising customers, Verve’s solutions are trusted by more than 90 of the United States’ top 100 advertisers, 4,000 publishers globally, and the world’s top demand-side platforms. Learn more at&nbsp;<a href="https://verve.com/">verve.com</a>.<strong><br></strong></p></div><p><span style="text-decoration: underline;"><strong>Senior Insight Analyst</strong></span></p> <p>Captify, part of Verve, enables brands to understand, activate and measure real-time intent across the entire consumer journey, thanks to its proprietary search intent dataset. Leveraging over 15 years of machine learning expertise, Captify’s AI technology ingests over one billion daily search events from open-web publishers and LLMs, transforming search signals into actionable audiences. Captify’s exclusive, first-party search intent data fuels pre-campaign strategy and audience development, multi-channel activation across quality and brand-safe inventory, and unique measurement and insights for the world’s biggest brands.</p> <p>&nbsp;</p> <p>ROLE OVERVIEW<br>The Insight Analyst helps turn consumer intent data spanning search, AI and beyond into clear, commercially relevant stories that inform marketing strategy and demonstrate media impact. This is a client-facing role for someone with a strong foundation in AI and analytics, a talent for storytelling, and a genuine curiosity about consumer behaviour, what drives effectiveness, and the “why” behind the numbers.&nbsp;They will support and own insight projects from end to end, partnering with internal stakeholders&nbsp;across commercial, product, marketing and customer success teams, using the latest AI&nbsp;capabilities alongside established SQL &amp; Python approaches to deliver actionable&nbsp;recommendations.</p> <p>&nbsp;</p> <p>KEY RESPONSIBILITIES</p> <ul> <li>Turn Data into Clear, Compelling Stories: Translate search, LLM, audience and campaign data into persuasive, insight-led narratives for clients and internal teams. Your<br>work will help shape marketing strategy, strengthen recommendations and create compelling narratives that connect clearly to action.</li> <li>Evaluate Marketing Performance and Impact: Analyse digital media campaign effectiveness with a focus on ‘why’, not ju