Senior Growth Marketing Associate, Content

Maven is the world's largest virtual clinic for women and families on a mission to make healthcare work for all of us. Maven's award-winning digital programs provide clinical, emotional, and financial support all in one platform, spanning fertility & family building, maternity & newborn care, parenting & pediatrics, and menopause & midlife. More than 2,000 employers and health plans trust Maven's end-to-end platform to improve clinical outcomes, reduce healthcare costs, and provide equity in benefits programs. Recognized for innovation and industry leadership, Maven has been named to the Time 100 Most Influential Companies, CNBC Disruptor 50, Fast Company Most Innovative Companies, and FORTUNE Best Places to Work. Founded in 2014 by CEO Kate Ryder, Maven has raised more than $425 million in funding from top healthcare and technology investors including General Catalyst, Sequoia, Dragoneer Investment Group, Oak HC/FT, StepStone Group, Icon Ventures, and Lux Capital. To learn more about Maven, visit us at mavenclinic.com. 

An award-winning culture working towards an important mission –  Maven Clinic is a recipient of over 30 workplace and innovation awards, including: 

• Fortune Change the World (2024)
• CNBC Disruptor 50 List (2022, 2023, 2024) 
• Fortune Best Workplaces for Millennials (2024)
• Fortune Best Workplaces in Health Care (2024)
• TIME 100 Most Influential Companies (2023)
• Fast Company Most Innovative Companies (2020, 2023)
• Built In Best Places to Work (2023)
• Fortune Best Workplaces NY (2020, 2021, 2022, 2023, 2024)
• Great Place to Work certified (2020, 2021, 2022, 2023, 2024)
• Fast Company Best Workplaces for Innovators (2022)
• Built In LGBTQIA+ Advocacy Award (2022)

Maven is looking for a Senior Associate to help build and execute our content strategies for our B2B and B2B2C audiences. 

You’ll work closely with our Growth Marketing, Member Growth Marketing, and Copy teams to execute on content strategies across several of our audiences (employers, brokers, and members). You’ll help to produce content including webinars, blog posts, emails, thought leadership content, and video. Reporting into the Senior Content Marketing Manager, you will help expand Maven’s content ecosystem to support our pipeline efforts and drive member enrollment.  

As the Senior Growth Marketing Associate at Maven, you will: 

• Support the webinar strategy for our B2B and B2B2C audiences, including talking points and slide creation, speaker preparation, sales and client success enablement materials, hosting, and light event logistics management
• Manage production and hosting of new B2B2C content, including sourcing new content, creating assets in Canva, updating existing content, and hosting content pieces in Highspot and Canva
• Identify and execute on opportunities for content repurposing across channels (email, video, and account-based marketing) 
• Contribute to Maven’s video strategy, including identifying appropriate themes and campaigns for video content, writing scripts and storyboards, and repurposing long-form video assets like webinars into short-form clips 
• Support Maven’s SEO content program, including blog planning, freelance writer management, SME quote sourcing, and publishing on Webflow
• Contribute to the B2B content & campaign strategies and lead the B2B2C strategy, including ideating relevant key themes, identifying supporting content assets, and planning content production in partnership with Copy Leads 
• Monitor performance of content assets to help inform the B2B and B2B2C content strategies

We’re looking for you to bring:  

• 3+ years of experience in content marketing, experience in both B2B and B2B2C content preferred 
• A strong understanding of digital and traditional marketing channels, and a creative approach to content 
• Ability to write engaging, effective, on-brand, grammatically correct copy
• Ability to work within an existing brand voice and carry it through consistently across various messaging channels. 
• Ability to meet deadlines and effectively manage several requests at once
• Ability to accept and act on constructive feedback 
• Exceptional collaboration and communication skills to work effectively with cross-functional teams
• Nice to have: 
• Healthcare, agency, or high-growth startup experience
• Canva (or similar platform) experience
• Experience with AI-powered video editing software (like Capsule or similar)

For candidates in NYC, CO, or CA, the base salary range for this role is $85,000 - $110,000 per year. You will also be entitled to receive stock options and benefits. Individ