Senior Director Digital

Founded in 2006, Soho Studio/TileBar is a young tile company built in the 21st century, with forward-thinking business practices, which utilize technology and the web to run the most streamlined and efficient company in order to create savings and pass them on to the customer.


We are seeking an experienced and strategic Digital Marketing Director to lead the development, execution, and optimization of our digital marketing strategy. This individual will play a critical role in driving business growth, strengthening brand presence, and ensuring the success of our digital initiatives across multiple channels. The ideal candidate is both analytical and creative, with a strong passion for digital technologies and a proven ability to deliver measurable results.
Key Responsibilities
• Develop, implement, and oversee a comprehensive digital marketing strategy aligned with business goals.
• Manage and optimize all digital marketing channels, including PPC, SEO, email, retargeting, and social media.
• Serve as the primary liaison with external agencies and partners.
• Define, monitor, and report on KPIs and ROI to measure campaign effectiveness.
• Manage the digital marketing budget, ensuring cost-effective resource allocation.
• Oversee and grow the company’s social media presence.
• Monitor, measure, and refine online content performance.
• Track and analyze SEO results, web traffic, and user engagement through tools such as Google Analytics.
• Build and execute inbound marketing strategies to drive customer acquisition and retention.
• Forecast digital trends and anticipate sales performance opportunities.
• Conduct market research, competitive analysis, and benchmarking to inform strategy.
• Foster and maintain strong cross-functional and external relationships.
• Stay informed on emerging digital technologies, platforms, and best practices.
Qualifications
• 4+ years of proven success as a Digital Marketing Director or in a similar senior digital marketing role.
• Strong expertise in Google Shopping, SEO, and email marketing.
• Demonstrated ability to design and implement multi-channel digital strategies.
• Hands-on experience with SEO, Google Analytics, CRM systems, and other digital marketing tools.
• Solid understanding of web design fundamentals and content management.
• Strong analytical, problem-solving, and project management skills.
• Excellent communication, collaboration, and leadership abilities.
• Self-motivated, results-driven, and passionate about innovation in digital marketing.


At Soho Studio LLC/TileBar, we are committed to fostering a workplace that embraces and celebrates diversity, equity, and inclusion. We believe that a diverse and inclusive workforce not only enhances our ability to innovate and succeed but also creates a more enriching and supportive environment for our employees.

Soho Studio LLC/TileBar is an equal opportunity employer and welcomes applications from all qualified individuals, regardless of their race, color, religion, gender, sexual orientation, gender identity or expression, national origin, genetics, age, disability, or veteran status.