Senior Director, Copywriter

Who Are We?

Taking care of our customers, our communities and each other. That’s the Travelers Promise. By honoring this commitment, we have maintained our reputation as one of the best property casualty insurers in the industry for over 160 years. Join us to discover a culture that is rooted in innovation and thrives on collaboration. Imagine loving what you do and where you do it.

Job Category

Marketing

Compensation Overview

The annual base salary range provided for this position is a nationwide market range and represents a broad range of salaries for this role across the country. The actual salary for this position will be determined by a number of factors, including the scope, complexity and location of the role; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. As part of our comprehensive compensation and benefits program, employees are also eligible for performance-based cash incentive awards.

Salary Range

$129,200.00 - $213,200.00

Target Openings

1

What Is the Opportunity?

The award-winning creative team at Travelers is redefining what it means to be part of in-house creative operation. We apply the big idea focus of large agencies to our day-to-day output.

As a Senior Director of Copywriting on our Enterprise Integrated Marketing team, you’ll bring a curious, inquisitive mindset that embraces new challenges. You pair strategic, big-picture thinking with deep marketing communications expertise. Collaborating seamlessly with your art director partner, you’ll develop integrated concepts where words and visuals work together to create a more powerful whole.

Your writing sharpens messages and elevates design—delivering clear, compelling communication across channels. Whether you're crafting video scripts, digital campaigns, B2B sales assets (including brochures, decks, or event collateral), or other materials, your copy informs, inspires, and drives action. You excel at collaboration, handle feedback with ease, and continuously find fresh, effective ways to solve creative briefs.

This role requires strong leadership, including the ability to inspire others and provide thoughtful feedback on their work.

A portfolio that demonstrates versatility and experience across complex industries—such as insurance, finance, or pharmaceuticals—is essential.

What Will You Do?

• Display an advanced understanding of marketing communication principals, including strategy, positioning and process.
• Effectively direct talent during video shoots and voiceover records.
• Work with designers and art directors to amplify the power of word and visual interaction.
• Partner with other team members (e.g., planners, strategists, business partners) to create strategically sound solutions.
• Develop insight-driven and action-inducing copy
• Prepare and present ideas and copy, articulating messaging, approaches, and priorities.
• Experiment with internal AI tools for copy development, as well as to increase speed-to-market.
• Keeps up to date with insurance industry trends as well as trends impacting client industries.
• Ensure final output (copy, art, design and/or video) is aligned with Travelers brand guidelines and follows internal approval processes.
• Manages and/or works on several campaigns at once, under pressure and on tight deadlines.
• Perform other duties as assigned.

What Will Our Ideal Candidate Have?

• Bachelor's degree in English, Journalism, Marketing, Communications, or a related field, or equivalent experience.
• 4 years of leadership experience preferred.
• 7+ years of related experience, specifically in a creative design function preferred.
• Seasoned knowledge of company products, services, marketing strategies and company brand guidelines, standards/practices.
• An exceptional on-line portfolio that showcases an advanced understanding of copywriting.
• Demonstrates excellent time-management and multi-tasking abilities, with the ability to independently meet deadlines, including internal check-ins.
• Experience researching trends and interpreting/applying them.
• Ability to align resources to accomplish key objectives.
• Ability to persuade and motivate others at various levels of the organization through collaboration and cooperation.
• Ability to express ideas clearly and concisely; disseminate information about decisions, plans and activities.
• Demonstrated knowledge of design, video, motion graphics, and other emerging mediums.
• Advanced project management skills and ability to manage multiple complex projects simultaneously.
• Advanced ability to work independently and as a team m