Senior Director, Brand Strategy

Job Description

Procore seeks an experienced Sr. Director of Brand Strategy adept at developing, evolving, and transforming brands and crafting unique brand strategies. If you possess a strategic vision and expertise in global brand leadership and impactful brand marketing campaigns, read on.

As a crucial member of our brand marketing leadership team, you'll shape Procore's global brand architecture and influence how key audiences perceive and engage with us. This role sets the guiding principle for our brand, internally and externally.

Our Brand Marketing team comprises storytellers, creatives, communicators, and brand visionaries who foster brand loyalty by embedding our brand essence into everything we do. We seek someone naturally curious, collaborative, calculated, and highly skilled in brand evolution and strategy.

You'll lead a team leveraging data and insights to steward and enhance our brand, drive engagement, and refine our brand identity and expression. Reporting to the Vice President of Brand Marketing, this role offers remote work flexibility within the US, with occasional travel.

If you're ready to lead a dynamic team in evolving our brand, developing impactful campaigns, and forging strategic partnerships, this role is for you.

What you’ll do:

• Global Brand Strategy Development: Develop and execute comprehensive global brand strategies that align with Procore's mission, values, and business objectives and take into account language and cultural adjustments. 
• Planning and Execution: Lead the planning, development, and execution of integrated brand marketing campaigns in close collaboration with other marketing teams (strategic marketing, product marketing, field marketing, etc.) across multiple channels and platforms to drive awareness, generate leads, and support customer acquisition and retention efforts. 
• Cross Functional: Lead and execute projects that cross businesses and impact company-level branded content, owned and operated channels, and employee touchpoints. 
• Market Research and Insights: Conduct market research and customer insights to inform brand strategies, campaign initiatives, and messaging.
• Brand Messaging and Positioning: Co-create, define and maintain a cohesive Brand focused on Procore customer’s current and anticipated future needs. Incorporate user sentiments to foster a deep connection with key audiences. 
• Brand Center of Excellence: Establish training and enablement practices to foster a strong and impactful brand experience, enforce brand governance and unify the global look and feel across every placement and engagement. 
• Brand Content: Develop a cohesive brand content plan to create, distribute, and optimize content that resonates with target audiences and reinforces brand identity. 
• Team Leadership and Development: Lead, mentor, and inspire a high-performing team of brand marketers, fostering a culture of creativity, collaboration, and excellence.
• Performance Tracking and Insights: Oversee brand perception, research, tracking, and reporting through various types of studies (e.g., qualitative, quantitative) to support broader strategy and initiatives. Monitor brand performance, brand impact, and test ways to innovate and try new approaches. 
• Resource Management: Actively manage team and agency partners to evolve performance in alignment with strategic initiatives and create and manage an annual budget and scope of work. 

What we’re looking for:

• 15+ years of global strategic marketing experience, demonstrating mastery of brand strategy and management.
• 8+ years in branding agency or marketing roles, with expertise in brand identity evolution and brand building. 
• Ability to balance short- and long-term goals and translate them into brand solutions.
• Strong analytical skills translating data into actionable strategies.
• Exceptional leadership and communication skills and a strong executive presence. 
• Customer-centric approach with a growth mindset.
• Results-driven with a focus on measurable impact.
• Builds trust and credibility with stakeholders at all levels and functions. 
• Proven ability to effectively lead and manage global teams and varying levels of talent. 
• Works autonomously to build and grow scope and visibility for their team across the organization among peers and senior leaders. 

Additional Information

Base Pay Range $203,200 - $279,400. Eligible for Bonus Incentive Compensation. Procore is committed to offering competitive, fair, and commensurate compensation, and has provided an estimated pay range for this role. Actual compensation will be based on a candidate’s job-related skills, experience, education or training, and location.