Senior Digital Strategist

You could be the one who changes everything for our 28 million members by using technology to improve health outcomes around the world.  As a diversified, national organization, Centene's technology professionals have access to competitive benefits including a fresh perspective on workplace flexibility.
 

Position Purpose: Responsible for developing and optimizing digital experiences that enhance member, caregiver, and provider engagement, improve satisfaction, and drive business outcomes. Collaborate with cross-functional teams to develop and implement digital strategies that drive customer acquisition and retention, streamline interactions, optimize access to care, and improve quality. Your expertise will be essential in leveraging digital technologies to create seamless, omni-channel, personalized experiences for members, providers, and other stakeholders.

• Digital Strategy Development: Develop and execute digital experience strategies aligned with the company’s goals and objectives, focusing on enhancing customer satisfaction, improving health outcomes, and driving operational efficiency.
• Domain / Channel-Specific Strategies: Research and define strategies focused on specific sub-categories of the overall digital experience, e.g., Mobile, Outreach, Care Management, etc.
• Cross-functional Collaboration: Organize forums to engage stakeholders across the organization, including LOBs, Marketing, Customer Service, and Quality, to align digital experience priorities with business objectives and regulatory requirements.
• Data and Insights: Leverage data and insights to understand member and provider perception, behavior, engagement levels, and outcomes. Use data-driven insights to refine digital strategies, optimize user experiences, establish KPIs and measure the impact of digital initiatives.
• Customer Experience: Partner with Experience Insights and Management teams to understand the end-to-end customer journeys, the key moments that matter, associated pain points and opportunities for improvement. Develop strategies to optimize experiences at each touch point.
• Industry Trends: Monitor industry trends, competitor activities, and stakeholder feedback to identify opportunities for innovation and improvement.
• Storytelling and Socializing: Create the artifacts needed to make the Strategy research, recommendations and roadmaps come to life visually, tailoring the story to each LOB.
• Personalization and Segmentation: Develop strategies for personalizing omni-channel experiences based on member demographics, health profiles, behavior and preferences. Implement segmentation strategies to target specific member segments with relevant content and services.
• Vendor Assessment: Evaluate and recommend digital health tools and digital technologies, such as CMS and CRM platforms, telehealth tools, remote monitoring devices, and population health management capabilities. Participate in external vendors conversations to assess capabilities and product fit for identified gaps/needs.
• Performs other duties as assigned
• Complies with all policies and standards

Education/Experience: A Bachelor's degree
Requires 2 – 4 years of related experience in digital strategy, product or UX design

Or equivalent experience acquired through accomplishments of applicable knowledge, duties, scope and skill reflective of the level of this position.

4+ years in digital strategy, product or UX design required.


Technical Skills:

• One or more of the following skills are desired.
• Experience with one or more of the following Data Analysis; Data Visualization; Digital Brand Engagement; Digital Content; Digital Design; Digital Marketing; Digital Media; Project Management; Project Risk Management

Soft Skills:

• Seeks to acquire knowledge in area of specialty
• Ability to identify basic problems and procedural irregularities, collect data, establish facts, and draw valid conclusions
• Ability to work independently
• Demonstrated analytical skills
• Demonstrated project management skills
• Demonstrates a high level of accuracy, even under pressure
• Demonstrates excellent judgment and decision making skills
• Ability to communicate and make recommendations to upper management
• Ability to drive multiple projects to successful completion

Pay Range: $85,300.00 - $158,100.00 per year

Centene offers a comprehensive benefits package including: competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules.  Actual pay will be adjusted based on an individual's sk