Senior Digital Strategist- B

Company Description

Leo Burnett is a communications agency powered by its HumanKind operating system, with the belief that creativity, data and technology work together to transform human behavior and drive prosperity for clients. Part of Publicis Communications, Leo Burnett Worldwide is one of the world's largest agency networks with 85 offices and more than 8,000 employees. The global agency works with some of the world's most valued brands including Samsung, Bank of America, Campbell’s, Aldi, Wingstop, Nintendo, Kellogg’s, Firestone, Purina, and UnitedHealthcare among others.

Job Description

Senior Manager, Digital Strategist

As a key Strategist on our growing strategy team, you’ll live at the intersection of media, creative, analytics, digital, and content. You will be responsible for successfully integrating campaigns across channels, working across creative, brand strategy, media, PR and account teams. You believe that digital creativity is an insane, advantage in this world, and you’re flexing your digital muscles to deliver cohesive, objective-driven eco-systems that would stump most people. On top of that, you want to grow with a team of smart, clever people, steer clients in the right direction, and make a lasting impact on an iconic brand.   

What you’ll do:  

Day to day, you’ll own:

• Partnering with creative teams to brief, ideate, and refine creative executions inclusive of digital native content

• Championing the customer experience across digital touchpoints
• Understanding and managing the customer experience across multiple marketing channels
• Maximizing effectiveness of content within each channel, and across entire campaigns
• Collaborating with social, analytics, media, and experiential partners to provide 360-campaign recommendations
• Bringing new marketing tactics and channel opportunities to the forefront
• Partnering with our analytics lead to ensure all cross-channel initiatives are tracked and measured
• Leading within the agency, across partner agencies, and with clients in terms of integrating all disparate pieces into cohesive marketing campaign(s)
• Presenting your thinking to agency team, partners, and clients

Qualifications

• Expertise in developing channel and communications plans across channels (e.g. broadcast, social, digital video, experiential, search, CRM, etc.)
• Experience across channels, with social media a must

Additional Information

All your information will be kept confidential according to EEO guidelines.