Senior Data Scientist - Blizzard (Irvine, CA)

Team Name:

Marketing

Job Title:

Senior Data Scientist - Blizzard (Irvine, CA)

Requisition ID:

R026169

Job Description:

It takes a Blizzard to make a Blizzard game, and that level of effort doesn’t end once the game is released; we support our games for years after they’re in the hands of gamers worldwide. Global Insights works closely with the game development, business, and internal service teams at Blizzard to produce insights and models that enable us to make the most epic player experiences. The Marketing Analytics team within Global Insights focuses on applying advanced analytics and data science to help our marketing teams make smarter, data-driven decisions that maximize player engagement and business impact.

We are seeking a Senior Data Scientist with deep expertise in marketing analytics to join our team. This role will be instrumental in building advanced models and frameworks that drive understanding of marketing effectiveness, customer lifetime value, and ROI across all marketing channels—including social media, paid advertising, influencer campaigns, and more. The ideal candidate is passionate about leveraging data science to solve complex business problems, thrives in a collaborative environment, and can translate sophisticated analytics into actionable insights for marketing leaders.

This role is anticipated to be a hybrid work position, with some work on-site and some work-from-home. The potential home studio for this role is Irvine, CA.

Responsibilities

• Design, develop, and implement advanced statistical and machine learning models to measure and optimize marketing performance, including:
  • Marketing Mix Modeling (MMM) to understand channel effectiveness.
  • Customer Lifetime Value (CLV) models to inform acquisition and retention strategies.
  • ROI and attribution frameworks across paid, owned, and earned media.
• Partner with marketing, finance, and business teams to translate insights into actionable strategies that drive growth and efficiency.
• Lead the development of scalable data pipelines and dashboards to monitor marketing KPIs and model outputs.
• Communicate complex analytical concepts and results to both technical and non-technical stakeholders, influencing decision-making at all levels.
• Stay current on industry trends, emerging methodologies, and tools in marketing analytics and data science.

Requirements

• 8+ years of experience in data science, analytics, or related fields, with a strong focus on marketing analytics.
• Advanced degree (Master’s or PhD) in Statistics, Applied Mathematics, Economics, Computer Science, or a related quantitative discipline.
• Proven experience building and deploying models for marketing mix, attribution, and/or customer lifetime value.
• Strong programming skills in Python (or R) and proficiency with SQL.
• Hands-on experience with machine learning frameworks (e.g., TensorFlow, PyTorch, scikit-learn) and statistical modeling techniques.
• Expertise in data visualization and storytelling using tools like Tableau, Power BI, or similar.
• Ability to work independently on complex problems and lead cross-functional initiatives

Extra Points

• Experience in the gaming or entertainment industry.
• Familiarity with digital marketing platforms (Google Ads, Facebook Ads, programmatic buying) and analytics tools.
• Knowledge of cloud computing environments (AWS, GCP, or Azure).
• Strong business acumen and ability to influence senior stakeholders.
• Track record of driving measurable impact through data-driven marketing strategies.

Your Platform

Best known for iconic video game universes including Warcraft®, Overwatch®, Diablo®, and StarCraft®, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard, which was acquired by Microsoft (NASDAQ: MSFT), is a premier developer and publisher of entertainment experiences. Blizzard Entertainment has created some of the industry’s most critically acclaimed and genre-defining games over the last 30 years, with a track record that includes multiple Game of the Year awards. Blizzard Entertainment engages tens of millions of players around the world with titles available on PC via Battle.net®, Xbox, PlayStation, Nintendo Switch, iOS, and Android.

Our World

Activision Blizzard, Inc., is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™ and Bubble Witch™. Ou