Senior Data Operations Lead

<div class="content-intro"><p><strong data-stringify-type="bold">Who is Credible?</strong></p> <p>Credible is a leading U.S. consumer finance marketplace, transforming the way consumers access and compare financial products. We operate at a consumer and enterprise level. On the consumer side, we help millions of people make smarter financial decisions by comparing personalized, pre-qualified offers across student loans, personal loans, mortgages, credit cards, and insurance — all without impacting their credit score. On the enterprise side, we power financial product comparison and distribution through deep integrations and partnerships with lenders, insurance carriers, and financial institutions, as well as providing marketplace technology and capabilities to third-party partners and distribution channels.</p></div><h2>About The Role</h2> <p>We are hiring a Senior Data Operations Lead to be the business owner of the paid marketing data layer for Credible's Israel-based paid marketing team.. This is a senior individual-contributor role at the center of how we measure, optimize, and scale paid acquisition across Google, Bing, OpenAI, Meta, and new platforms as we add them.</p> <p>&nbsp;</p> <p>Our bidding runs on the conversion data we send to the ad platforms. When that data is late, incomplete, or wrong, performance drops and budget goes to the wrong places. You make sure what the platforms see matches our real numbers, that every new platform, vertical, and campaign is measured correctly from day one, and that our data foundation makes this easier with every launch, not harder.</p> <p>&nbsp;</p> <p>You will report to the VP Performance Marketing and work day to day with our BI Engineering and Analytics teams. You own the requirements, definitions, standards, and priorities; BI Engineering owns the technical architecture and implementation, and you work closely with them on the design. This is a high-ownership role with direct impact on revenue and margin.</p> <h2>Responsibilities</h2> <ul> <li>Paid data foundation: define the business requirements and standards for a unified paid marketing data layer: shared join keys (click IDs, UUIDs), consistent vertical, lender, and campaign fields, naming and URL conventions, and one conversion event framework. Partner with BI Engineering on the design so tracking issues and leakage are easy to detect, reporting works across verticals and platforms, and new verticals plug into a reusable upload mechanism instead of a custom build</li> <li>Launch readiness: own the data checklist for every new platform, vertical, and campaign launch: conversion upload definitions, tracking (UTMs, click IDs), revenue mapping, and an end-to-end test before any spend goes live</li> <li>Conversion uploads: define what we send to ea