Senior CRM Business Analyst
IntappAbout the role
Hybrid role in Palo Alto
Principal CRM Business Systems Analyst
As a Principal Business Systems Analyst, you will serve as a strategic partner and thought leader across business and technology teams, leading the design and delivery of transformative solutions that directly enable revenue growth and operational scale. You will drive enterprise-level initiatives, influence cross-functional strategy, and act as a trusted advisor to executive stakeholders, product management, and engineering.
What You Will Do:
As a senior-most analyst and systems strategist, you will:
Serve as a strategic liaison between business stakeholders and technical teams, shaping the long-term roadmap for CRM and adjacent platforms.
Lead high-impact programs from concept to delivery, owning the end-to-end solution lifecycle while ensuring alignment with business goals.
Drive enterprise-wide digital transformation initiatives across CRM, CPQ, and Partner Portal domains.
Champion scalable business process reengineering by evaluating emerging trends, assessing current-state workflows, and recommending innovative, tech-enabled solutions.
Lead the design and implementation of partner portals, with a focus on improving partner experience, accelerating time-to-revenue, and integrating seamlessly with internal systems.
Define and evangelize best-in-class business architecture for CRM, CPQ, and Partner Management ecosystems, driving consistency, maintainability, and extensibility across the application landscape.
Facilitate executive-level discussions, aligning business outcomes with platform capabilities and prioritizing initiatives based on ROI and business value.
Translate complex business requirements into scalable, agile user stories with measurable success criteria; ensure continuous refinement in collaboration with product owners.
Evaluate and influence enterprise architecture decisions by identifying technical and functional interdependencies across platforms.
Define KPIs and operational metrics; ensure instrumentation, monitoring, and visibility into outcomes and system performance.
Proactively assess risks, identify opportunities for innovation, and ensure delivery excellence through hands-on leadership and solution design oversight.
What You Need:
10+ years of experience in Business Systems Analysis, Product Ownership, or IT Strategy within a high-growth SaaS or enterprise software environment.
Proven experience designing and delivering Partner Portal solutions, with deep understanding of partner onboarding, enablement, and channel management processes.
Expert-level knowledge of Salesforce.com (Sales Cloud), Salesforce CPQ, NetSuite, and related enterprise SaaS applications.
Demonstrated ability to lead large-scale digital transformation initiatives and complex CRM program portfolios.
Strong understanding of agile delivery frameworks and enterprise integration patterns.
Exceptional analytical, facilitation, and communication skills with the ability to influence at all levels, including C-suite stakeholders.
Strategic thinker with a hands-on, execution-oriented mindset and a passion for solving challenging business problems through technology.
Preferred Qualifications:
Bachelor’s degree in Computer Science, Engineering, or Business;
Apply for this role
Generate a tailored application kit with a matched cover letter, interview prep, and CV highlights — in under 60 seconds.
Apply Now →Generate Application KitFree account required — sign up in 30s