Jobs and Careers

Senior Copywriter

Kansas City, United Statesfull_timeVerifiedPosted 19 Aug 2026

💰 $140,000/yr($60,000/yr – $140,000/yr)

About the role

Who We Are

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. In 2026, VML was named Campaign’s Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on  LinkedIn #WeAreVML.

Who we are looking for: 

VML is seeking a witty, culturally fluent Senior Copywriter to lead campaigns that connect brands to culture—and people to brands. You’ll turn insights into big ideas and bring them to life through sharp storytelling and platform-native writing.

You’re a conceptual thinker and sharp writer who can flex across tone, format and medium, whether it’s for an Instagram caption, influencer script or campaign writeup. You have a deep understanding of what makes people stop scrolling and start engaging. Everything you write gets people talking. You shape brand personas, builds worlds through resonant content and make brands feel relevant in-feed. Bonus points if you are versed in shooting, editing and creating content yourself. This role is ideal for a senior copywriter who can flex between big ideas and snackable content, understands tone like a second language and thrives in the fast pace of social.

 What you’ll do: 

Concept ideas grounded in human insight, cultural relevance and platform behavior
Craft compelling copy across all formats: captions, on-screen-text, content series, campaigns, creator briefs and more
Adapt to a range of brand voices and tones while maintaining clarity, personality and consistency
Partner with an Art Director to bring concepts to life across platforms like TikTok, Instagram, YouTube Shorts, Pinterest and more
Collaborate with creative leads, strategists, producers and social managers to translate insights into compelling creative, as well as creators to make work that moves fast and hits the moment
Participate in brainstorms, writers’ rooms and quick-turn ideation
Present work internally and externally with clarity, confidence and a strong creative POV
Stay plugged into trends, formats, memes, platform language and culture

What you’ll need: 

Strong conceptual instincts with a portfolio that shows social work, campaign thinking and tonal range
Experience creating conceptual campaigns and social-first activations for brands
Deep understanding of social platforms and how to write for each including TikTok, Instagram, YouTube Shorts, Pinterest, etc.
Experience shaping brand voice and tone across formats and content types
Ability to turn insights into stories, scripts and formats that resonate
Familiarity with influencer/content creator workstreams and how to brief or collaborate with them
Proven ability to work solo and collaboratively across disciplines
Fluent in cultural trends, internet aesthetics and emerging formats
Strong communication skills and collaborative energy
Exceptionally organized, detail-oriented and able to juggle multiple projects and deadlines in a fast-paced environment
Passionate about making great creative work and consistently pushing it further
Obsessed with culture, internet trends and the ever-evolving social media landscape
Bonus: comfortable with lo-fi content crea