Senior Copywriter

About Good Inside

Welcome to Good Inside—the science based and revolutionary, expert-guided subscription membership that takes the guesswork out of parenting, offering in-the-moment, actionable strategies that create short-term wins while helping parents build kids’ confidence & long-term resilience. Good Inside was created to be a parent’s true co-pilot in every single step of their parenting journey - giving them the resources and support they need to feel empowered, sturdier, connected, and hopeful. 

Fellow moms and clinical psychologists Dr. Becky Kennedy and Dr. Erica Belsky launched Good Inside in January 2021 after discovering that millions of parents around the globe were yearning for support along their parenting journey. Every parent seemed to know the parent they wanted to be, but no one knew how to get there. At Good Inside, we are determined to fill this gap. We believe that parenting is the most important, challenging, and ongoing job in the world—and that parents deserve resources and support. 

The Good Inside philosophy is based on the idea that all parents (and kids!) are doing the best they can with the resources they have available at that moment. Dr. Becky shares deep ideas about child development and psychology and translates them into actionable, concrete strategies and scripts that parents can use in their home right away. As we empower parents with more resources—from skills to knowledge to community—they feel better on the inside and do better on the outside. 

With a community of over 2 million parents around the globe, Good Inside is disrupting the parenting space, sharing ways of engaging with kids to deepen the parent-child connection, increase respect, set firmer boundaries, and improve behavior.

The Opportunity

Good Inside is looking for a Senior Copywriter to help build our brand and scale membership to the next level. As a key member of our creative team, you will play a crucial role in shaping the overall brand narrative and messaging that empowers parents across their journey. Reporting to the Director of Brand, Content, and Social Media, you’ll help refine our brand tone of voice ensuring that we’re speaking authentically, distinctively, and consistently across all touchpoints and to multiple audiences including current and prospective members, employees, and press.  

As our first in-house copywriter, this is an opportunity to get in on the ground floor of a trusted and beloved brand as it begins its growth journey. You’ll manage a team of freelancers and partner with marketing and design to create all marketing assets, including but not limited to paid ads, social media, landing pages, videos, website copy, emails, SMS, notifications, tentpole moments and campaigns that increase brand awareness, differentiation, consideration, and subscriptions. You will develop processes and operations that produce efficient and exceptional work that breaks through the clutter and drives results. This role requires having a keen grasp for language, campaign concepting, storytelling, strong communication (written + verbal), and editing. If you're a master storyteller passionate about making a positive impact on families, we'd love to hear from you. This is a hybrid role with three days a week in our Manhattan office. 

What you will be responsible for:

• Refining and maintaining the Good Inside brand voice and tone guidelines, ensuring consistency across all touchpoints and alignment with the brand's identity and objectives. 
• Collaborating with the Director of Brand, Content and Social Media to set the copy direction for our brand messaging that supports the brand’s vision and goals; partner with product and marketing to ensure a cohesive and integrated approach to messaging across channels and platforms.
• Managing freelance copywriters, providing strategic leadership, guidance, and direction to align efforts with brand guidelines and overall marketing objectives; set and maintain high standards for creative excellence and brand consistency.
• Ideation, concept development, editing and proofing copy for all marketing assets including but not limited to paid ads, video, landing pages, SMS, email, notifications, website copy, and social media content according to project specifications/creative briefs. 
• Crafting breakthrough, resonant, and persuasive copy and campaigns, effectively building our brand and driving action among our target audience.
• Creating documentation and tools that enable a shared understanding of our brand voice for direct team and key collaborators.
• Leading freelancers/key stakeholders through daily deliverables, driving prioritization and identifying/implementing process improvements. 
• Analyzing the performance of