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Senior Coordinator Business Development & Marketing

DLA Piper
Washington, United Statesfull_timeVerifiedPosted 8 Oct 2025
💰 $93,193/yr($71,684/yr$93,193/yr)

About the role

DLA Piper is, at its core, bold, exceptional, collaborative and supportive.  Our people are the backbone, heart and soul of our firm.  Wherever you are in your professional journey, DLA Piper is a place you can engage in meaningful work and grow your career.  Let’s see what we can achieve. Together.

Summary

As the Senior Coordinator, Business Development & Marketing, under the direction of the Business Development & Marketing Manager, you will work closely with firm lawyers and other members of the Marketing & Business Development department to support select marketing and business development activities for the assigned practice group. You are required to be a self-starter, with accomplished critical thinking skills, who can partner with other marketing, business development, administrative and executive team members to achieve business objectives. As the Senior Coordinator, Business Development & Marketing, you will work closely with the assigned practice group partners on strategic client growth opportunities.

Location

This position is located in our Washington, DC office and offers a hybrid work schedule. 

Responsibilities         

  • Supports client targeting and cross-selling initiatives.

  • Collaborates with the Pursuits & Directories team on content generation for RFPs and pitches.

  • Manages, updates, and develops marketing collateral, pitch materials, and website and social media content.

  • Tracks and maintains experience and credentials across all subgroups in firm systems and base slides.

  • Contributes to marketing campaigns and targeted client outreach as a cross-functional team member.

  • Supports practice group events, industry sponsorships, and webinars in collaboration with the Events team.

  • Gathers and analyzes data points to measure ROI.

  • Supports and advises directory and league table submissions and industry awards.

  • Coordinates internal and external communications, including client alerts, newsletters, press releases and ads.

  • Proficiently leverages firm systems, such as CRM and experience databases, to harness client intelligence and create efficiencies in process.

  • Stays abreast of market trends, competitor activity, and client developments.

  • Performs other duties as assigned.

Desired Skills   

Experience working with assigned practice group is preferable but not required. A collaborative team player who can both take direction and self-start. Exceptional attention to detail, demonstrated ability to transfer learnings from one situation to the next, and a flexible and organized approach. Critical thinker, eager to learn, positive and able to thrive in a fast-paced environment with competing priorities and deadlines. Strong relationship builder who is committed to learning the practice and eager to grow their skill set. Will take the initiative to create and foster engagement.

Minimum Education    

  • Bachelor’s degree in Marketing, Communications, Business or related field.

Minimum Years of Experience  

  • 3 years’ direct experience serving in a marketing and business development role in a large law firm or professional services environment.

Essential Job Expectations

While the specific job requirements of a DLA Piper position may vary depending upon scope of the job and area of specialty, there are certain universal requirements that are expected of all DLA Piper employees, which include but are not limited to:

  • Effectively communicate, verbally and in writing, with clients, lawyers, business professionals, and third parties.

  • Produce deliverables, answer phone calls, and reply to correspondence in an efficient and responsive manner.

  • Provide timely, accurate, and quality work product.

  • Successfully meet deadlines, expectations, and perform work duties as required.

  • Foster positive work relationships.

  • Comply with all firm policies and practices.

  • Engage in both physical and sedentary activity, such as (a) working at a computer for extended periods of time, including on-screen reading and typing; (b) participating in digital/virtual conference calls; (c) participating in meetings as needed.

  • Ability to work under pressure and manage competing demands in a fast-paced environment.

  • Perform all other duties, tasks or projects as assigned.

Our employees are expected to embrace and uphold our firm values as a part of our DLA Piper culture. We are committed to excellence in how we represent our client

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Company

DLA Piper

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