Senior Associate, Paid Social

Company Description

At Publicis LifeSpeed, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis LifeSpeed uses living data to create brand movements at the speed of people’s lives. We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI.

As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we’re recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.

Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world’s best-known and most successful brands.

Job Description

The Paid Social Sr. Associate is responsible for planning and managing paid social tactics for assigned clients. The primary function of the Sr. Associate role is to have a deep understanding of client goals, monitor campaign quality, and consistently and proactively evaluate new opportunities to maximize performance. 

Knowledge 

• Understands the relationship between paid, owned, and earned social media tactics 
• Deep understanding of social media platforms such as Meta, Twitter, Linkedin, Snap, TikTok, Pinterest, Reddit, etc. 
• Intermediate level understanding of Excel functions (ie. VLook-up, Pivot Table, chart building) and PowerPoint 
• Monitors the latest trends in social media, including advertising formats, channels and technologies in order to improve campaign performance and provide recommendations on how clients can best leverage new tools and services 
• Familiarity of monitoring campaign financials, budgets, and processing invoices 
• Drives decisions around campaign architecture and setup  
• Proactively identifies optimization opportunities; tracks and analyzes results 
• Pulls platform data & prepares reports for clients including campaign analysis  
• Monitor and update pacing documents to planned campaign budgets while maintaining performance goals 
• Participates in client and creative agency communications: attends meetings, produces high-quality client deliverables, fields questions as they relate to paid social media campaign details including performance  
• Grows partnerships with key vendors  
• Trains Paid Social Associate(s) & manages Associate-level delegation, workflows and timelines 
• Partners with Supervisor to coach Associate-level employees and responsible for Associate’s career progression 

Qualifications

• Exhibits integrity and trust 
• Adherence to agency procedures and processes  
• Proficiency in computer skills used to manage day-to-day workflow (e.g., Microsoft Office Suite) 
• Ability to multi-task, manage one’s time, and demonstrate personal organization and ability to meet deadlines  
• Bachelor’s degree required 
• 3 years biddable social media campaign management experience  
• Healthcare industry knowledge a plus 
• Meta Blueprint Certification desired 

 

Additional Information

Compensation Range:  $58,500 - $88,000annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

All your information will be kept confidential according to EEO guidelines.