Senior Associate, Digital and Programmatic

Job Description:

Senior Associates are responsible for supporting Manager/Sr. Managers in executing programmatic media campaigns across clients within the dentsu portfolio of agencies including Carat, dentsuX/360i, and iProspect.  The role will include on-the-job training in industry landscape and technologies, technology partnerships, campaign management, client services, ad trafficking, analysis, and communications.   

Key Accountabilities: 

• Holistic understanding of digital, deeper understanding of optimization strategy 

• Support Manager/Sr Manager with all client deliverables including campaign set up, launch notifications, ad creative screenshots, optimization to performance KPIs, reporting, and updates 

• Complete quality assurance per dentsu QA process within ad server, buying platform or DSP 

• Understand and execute responsibilities to traffic in the ad serving process. Act as account point person for agency ad operations coordinating assets for upcoming campaign launches 

• Capable of communicating effectively and building strong relationships with agency team counterparts (planning/activation/ad ops/analytics) as well as Client Centers 

• Troubleshoot basic campaign delivery and performance issues independently 

• Traffic all ad serving needs (if applicable) and provide quality assurance of tagging process 

• Manage pace reporting across campaigns and provide optimization suggestions to ensure full delivery 

• Become an expert in the programmatic and digital display ecosystem understanding the taxonomy of digital media landscape and its components 

• Interpret performance reports to provide actionable insights and analysis 

Qualifications:

• Bachelor’s degree  

• 1-2 years’ experience within the digital and programmatic industry  

• Excellent verbal and written communications 

• Collaboration mindset 

• Strong attention to detail  

• Proactive work ethic 

• Ability to prioritize multiple tasks 

• Solutions orientated with strong critical thinking abilities 

• Strong analytical thinking and mathematical skills  

• Comfortable with analysis and data 

• Experience working with business applications; MS Office Suite desired 

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in