Senior Associate, CRM Operations

About the Senior Associate, CRM Operations at Headspace Health:

This role will sit within the Lifecycle Marketing team which is part of the Growth & Product Marketing team, housed within our Marketing org. We're looking for a highly-motivated Sr. Associate, CRM Operations to help lead Braze operations within our team. We’re a fast-paced team that cares about the member experience primarily, and how the experience we deliver leads to business impact. At a high level, the person in this role will help to ensure we’re leveraging the applicable features and channels within Braze, support campaign execution, and organize campaign reporting. This role will report directly into the Director, Lifecycle Marketing. 

How your skills and passion will come to life at Headspace Health:

• Supporting data functionality in Braze/Amplitude: working closely with other teams to request attributes and events, maintaining existing segments and other data points, ensuring that the data is clean, accurate, and properly formatted.
• Responsible for monitoring the creation and deployment of Braze segments and campaigns, ensuring that they are targeting the right audience and able to report on the right KPIs
• Monitoring the performance of Braze campaign, including tracking and reporting key metrics such as click-through rates, and conversion rates; updating benchmarks to assist in monitoring performance
• Interacting directly with our Braze reps, ensuring that any new feature or improvement can be implemented; provide clear direction of new features to the team to help improve their campaign performance.
• Responsible for ensuring that Braze campaigns comply with all relevant regulations and policies, including data privacy and security regulations.
• Collaborate closely with other teams, such as marketing, product, and data, to ensure that Braze campaigns are aligned with overall business goals and objectives; 
• End-to-end support to new and existing ad-hoc and evergreen campaigns (ideation, execution, report); develop process to help streamline support

What you’ve accomplished:

• 3+ years experience in CRM operations, ideally focusing on execution of marketing campaigns across email, push, in-app modal
• Experience with Braze highly preferred
• Experience with Amplitude a plus
• You have a deep understanding of multi-channel best practices, deliverability and data protection laws
• You are highly motivated and considered a self-starter, running projects from start to finish
• You’re a strong and confident collaborator, able to interpret feedback into actionable next steps, but also comfortable challenging the subject matter
• Data-driven and able to report cleanly and accurately on Lifecycle campaigns

Pay & Benefits:

The base salary range for this role is determined by a number of factors including but not limited to: skills and scope required, relevant licensure and certifications, and other business and organizational needs. Within the range provided, individual pay is determined by work location and additional factors, including unique relevant experience and job-related skills. The base salary range for this role is $83,340-$117,130.

Headspace Health provides robust Total Rewards to all employees, in addition to base salary. 2023 Total Rewards include base salary, stock awards, comprehensive health care coverage, wellness benefits, a retirement savings match, lifetime Headspace membership, and more. Variable performance incentives are also included for those in eligible roles. Additional details about our Total Rewards package will be provided during the hiring process.

How to get started:

If you’re excited by the idea of seeing yourself in this role at Headspace Health, please apply with your resume.

How we feel about Diversity & Inclusion:

Diversity, Equity, Inclusion, and Belonging (DEIB) is at the heart of our mission to improve the health and happiness of the world. At Headspace Health, we are committed to bringing together humans from different backgrounds and perspectives while providing employees with a safe and welcoming work environment free of discrimination and harassment. We continuously strive to create a diverse and inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regul