Senior Associate, Analytics

Company Description

Remote, U.S. (EST or CST hours)

Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios.

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. Merkle is an agency of dentsu.

Job Description

• This individual will report to an Associate Director, Analytics.
• You will manage all day-to-day reporting
• You will consult on experimental design and data collection
• Datorama Dashboard -- dashboard has been created, looks great & connects to most data sources (programmatic, social, search ads, retail search ads), but running into issues with logic mapping & need to update logic
• You will own the end-to-end analytics for multiple campaign strategies which includes, regular campaign performance measurement, unstructured ad hoc analysis of customer behavior, and profitability and optimization analysis

Qualifications

• Datorama or complex Tableau data flows experience
• Dashboard build experience
• API/Connect manipulation
• Logic mapping experience
• Experience with Relational databases (SQL or Python) -- won't need to hardcode it, already lives in Datorama -- may have some custom queries
• Excel (vlookup, pivot tables)
• QA and finding issues with current data flows
• Bachelor's Degree is required, preferably in a quantitative field (statistics, economics, etc.) or with relevant coursework
• +1 years related industry experience is required
• Proficient in Excel and PowerPoint
• Basic understanding of the Digital Media landscape

Nice to Haves:

• Domain Knowledge – Need working knowledge of digital media channels (DCM, FB, SA360, Adobe or GA360)
• Agency/Media experience

Additional Information

Additional Information

The anticipated salary range for this position is $68,000-$101,000. Salary is based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit Dentsu Benefits Plus. #LI-AG1 #LI-Remote

About dentsu 
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.dentsu.com. 

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss