Senior Analyst, Strategic Events Analytics

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Job Category

Marketing & Communications

Job Details

About Salesforce

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Salesforce is the world’s leading CRM, helping companies connect with customers in a
whole new way. Marketing powers Salesforce’s growth by turning digital and in-person
engagements into high-quality leads, opportunities, and revenue.
 The Strategic Events Strategy & Operations team serves as the central operating and
decision-support function for Salesforce’s global Strategic Events portfolio. The team
partners closely with event leadership, Marketing Analytics, Demand Generation,
Marketing Operations, and Finance to help the organization plan, operate, measure, and
optimize in-person, virtual, and third-party programs.
 The CoE is responsible for building clear operating frameworks, consistent metrics,
and scalable processes that enable informed decision-making across planning,
execution, and performance evaluation. A significant portion of the team’s work is
dedicated to analytics and measurement, with a focus on creating a reliable, consistent
view of event performance, audience impact, and business outcomes.
 We prioritize self-service, standardization, and enablement, defining core KPIs,
developing scalable dashboards, and establishing reporting standards that create a single
source of truth for Strategic Events. In parallel, the team supports broader strategy and
operational work, including portfolio analysis, investment tradeoffs, and cross-functional
alignment, to move the organization away from ad-hoc reporting toward durable, data-
informed ways of working.
 This team supports:
● Analytics and reporting to evaluate performance, audience impact, and ROI
across Strategic Events
● The development of scalable reporting frameworks that incorporate new
programs, audiences, and data sources
● Portfolio-level analysis to inform investment decisions, audience strategy, and
program optimization
 We’re seeking a highly analytical and technically strong Senior Analyst to support
measurement, reporting, and insight generation across Salesforce’s global Strategic
Events portfolio, including in-person, virtual, and third-party programs. This role sits at
the intersection of data, business strategy, and executive decision-making, and isideal for someone who is passionate about best-in-class measurement, brings deep
hands-on analytics expertise (SQL, Excel, Tableau; Python a plus), and understands how
to build scalable, enablement-focused analytics that drive decisions.
A successful candidate will be able to distill complex datasets into clear, actionable
insights, translate stakeholder questions into durable analytics solutions, and execute
independently while influencing analytics approaches beyond individual
deliverables. As a Senior Analyst, this role contributes to the development of analytics
frameworks and standards and serves as a trusted analytical partner to Strategic
Events leadership and cross-functional teams, b