Senior Analyst, Programmatic (Brand Safety)

Company Description

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

About Spark Foundry:

Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands, and to buy more products and services from them.

Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.

With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come. 

Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.

Job Description

Overview: 

The Senior Programmatic Analyst will play a pivotal role in ensuring that our advertising campaigns adhere to brand safety guidelines and meet industry standards. You'll collaborate closely with the Associate Director and cross-functional teams to monitor, assess, and optimize the performance of our digital advertising campaigns. This position combines a sharp eye for detail, strong analytical skills, and a passion for maintaining a safe and reputable online advertising environment.

The ideal candidate will have prior campaign management experience with bid management and verification platforms, along with strong analytical and communication skills. The Senior Programmatic Analyst must possess a strong drive to contribute.

Role Objectives: 

• Monitor and evaluate the placement of digital ads to ensure compliance with brand safety guidelines
• Collaborate with internal teams to implement brand safety measures and develop strategies to mitigate risks
• Perform routine audits of ad placements and identify areas for improvement
• Investigate and address any brand safety violations and incidents promptly
• Keep abreast of industry trends and developments related to brand safety and ad quality
• Provide recommendations for optimizing ad campaigns to maximize brand safety and effectiveness

Qualifications

• 1-2 years of experience working with RTB, DSPs, ad exchanges, ad servers, verification partners and other supply platforms  
• Strong understanding of digital advertising, brand safety, and ad quality standards
• Proficiency in utilizing brand safety and ad verification tools
• Proficiency in Microsoft Office solutions, specifically Excel 
• Analytical mindset with excellent problem-solving skills
• Attention to detail and a proactive approach to managing and mitigating risks
• Effective communication and collaboration skills within a team

Additional Information

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $58,500-$88,000.  This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

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