Senior Analyst, Insights & Strategy

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
 

Famehouse, a division of UMG, is the preeminent leader in D2C solutions in music, defining & delivering the industry’s best-in-class service to connect artists with their fans. Established & headquartered in Philly, Famehouse powers D2C for UMG’s labels, artists, and Bravado, along with a select roster of 3rd party clients. Our success & culture is fueled by collaboration—both within FH and with our partners. We are passionate about the impact of D2C & merchandise for artists, providing a full-service solution to grow an artist’s owned business including strategy, creative, storefront merchandising, fulfillment, customer service, technology, and more.

How We LEAD:

Merchandise and ecommerce are part of the fabric of music culture. For artists, it’s a way to develop and further articulate their brand. For fans, it’s a pathway to connecting more deeply with the artists and the culture they represent.

The Insights & Strategy team sits at the center of this work. We transform data into direction, build the frameworks and tools that guide decision-making, and raise the strategic bar for direct-to-consumer businesses.

This role supports one of the most important, complex, and fast-moving businesses in our portfolio. The Senior Analyst is deeply embedded with a high-impact account and is responsible for delivering accurate, timely, and actionable insights that inform high-visibility, high-stakes decisions—while also helping set best-in-class standards that can scale across the broader organization.

How You’ll CREATE:

Own Analytics & Insights for a High-Impact Business

• Serve as the primary analytics and insights lead for a key business or account.

• Own ongoing reporting, performance analysis, and insight delivery across ecommerce, merchandising, marketing, and related initiatives.

• Develop a deep understanding of the business, priorities, operating rhythms, and decision-making context.

Translate Ambiguity into Clear Direction

• Turn fast-moving, open-ended business questions into structured analyses grounded in data and business understanding.

• Model uncertainty and explore scenarios in areas where historical comparisons may be limited or nonexistent.

• Analyze why initiatives succeed or fall short, producing learnings that inform both near-term decisions and longer-term strategy.

Set and Raise the Bar for Core Analysis & Business Intelligence

• Deliver clear, accurate, and compelling dashboards, analyses, and presentations for a wide range of stakeholders, including creative teams, business leads, and operational partners.

• Help develop, refine, and evolve analytical frameworks, reporting standards, and tools that can serve as best-in-class models for broader use.

• Balance speed and rigor—knowing when rapid directional insight is required and when deeper validation is necessary.

Communication & Collaboration

• Work closely with creative, marketing, operations, and technology teams to ensure insights are relevant, understood, and actionable.

• Act as a trusted thought partner to stakeholders, helping frame questions, clarify tradeoffs, and interpret implications.

• Collaborate with data engineering and platform teams to improve data quality, definitions, and workflows that support analytical needs.

Bring Your VIBE:

Core Skills & Capabilities

• Strong analytical and strategic thinking skills, with the ability to break down ambiguous problems and turn data into actionable recommendations.

• Excellent communication skills—verbal, written, and visual—tailored to creatives, operators, and senior stakeholders.

• High standards for accuracy, organization, and quality in high-visibility work.

• Comfort operating in fast-paced, high-accountability environments with shifting priorities.

Analytical & Technical Toolkit

• Advanced Excel skills (financial modeling, pivot tables, complex formulas).

• Strong SQL proficiency for querying, val