Senior Analyst - Experience Analytics

Company Description

Blend360 is a premier data science solutions provider, committed to co-creating meaningful impact for its clients through the power of data science, AI technology, and people. With a mission to fuel bold visions, Blend tackles significant challenges by seamlessly aligning human expertise with artificial intelligence. The company is dedicated to unlocking growth and fostering innovation, paving the way to value for its clients by harnessing world-class talent and a data-driven strategy. By blending in, Blend360 ensures its clients stand out, making the world a better place through the transformative potential of data science. 

Job Description

We are seeking a talented and experienced Senior Analyst in the domain of Media Analytics to join our team. The ideal candidate will have an understanding in adtech and martech platforms, turning data points into insights, and how to drive actionable business impact. This role requires the ability to help our clients understand the journey of their customers and how to optimize that to drive growth through the lens of data analysis and application of those insights.

Key Responsibilities:

• Collect, process, and analyse media-related data from various sources, including digital platforms, social media, and traditional media channels & platforms such as Search Ads 360, Campaign Manager, Trade Desk, LinkedIn, Meta Business, etc. and be able to connect it with other platforms such as CRM databases and Web Analytics tools (Google Analytics / Adobe Analytics)
• Translate complex data into actionable insights, trends, and recommendations that drive strategic decisions for various stakeholders.
• Collaborate with cross-functional teams to optimize media campaigns by identifying areas for improvement and providing data-backed recommendations.
• Drive an understanding of audience behaviour and attributes based on data analysis to tailor content and marketing strategies, improving audience engagement and retention.
• Develop and maintain regular reports and dashboards to track media performance metrics and communicate results to stakeholders.
• Monitor and analyse competitors' media strategies and market trends to identify opportunities and threats.
• Ability handle and query large dataset using SQL or Python.
• Ensure data accuracy, consistency, and compliance with data privacy regulations.
• Assist in crafting measurement solutions for clients and helping them to understand the role of measurement in optimizing campaigns.

Qualifications

• Bachelor's degree in a related field (e.g., Business Analytics, Marketing, Data Science, Computer Science).
• Proven experience in marketing platforms such as Search Ads 360, Campaign Manager, Meta, Bing, DCM, etc.
• 3+ years of experience in media analytics, with a strong understanding of media measurement, KPIs, and industry trends.
• Proficiency in data analytics tools such as Python, R, or SQL, as well as data visualization tools like Tableau or Power BI.
• Strong communication skills with the ability to present complex data findings in a clear and concise manner.
• Experience with media planning and buying, digital marketing, or content strategy is a plus.
• Knowledge of media measurement and analytics platforms (e.g., Google Analytics, Adobe Analytics, Nielsen) is highly desirable.
• Exceptional problem-solving skills and the ability to work in a fast-paced, collaborative environment.

Additional Information

The starting pay range for this role is $85,000 - $115,000. Actual compensation within the range will be dependent on several factors including but not limited to relevant experience, skills, certifications, training, and location. It is not typical for an individual to be hired at or near the top of the range and determining factors for compensation are considered for each individual circumstance. BLEND360 also offers a competitive benefits program to meet the health and financial well-being of our team and their families. You can look forward to a range of benefits including medical, dental, vision, 401K, PTO, paid holidays, commuter benefits, spending accounts, life insurance, disability coverage, and EAP's