Senior Analyst, Engagement & Retention Analytics

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

Our Direct-to-Consumer (DTC) portfolio is a powerhouse collection of consumer-first brands, supported by media industry leaders, Comcast, NBCUniversal and Sky. When you join our team, you’ll work across our dynamic portfolio including Peacock, NOW, Fandango, SkyShowtime, Showmax, and TV Everywhere, powering streaming across more than 70 countries globally. And the evolution doesn’t stop there. With unequalled scale, our teams make the most out of every opportunity to collaborate and learn from one another. We’re always looking for ways to innovate faster, accelerate our growth and consistently offer the very best in consumer experience. But most of all, we’re backed by a culture of respect. We embrace authenticity and inspire people to thrive. 

This role is embedded in the Peacock Decision Sciences team, under Advanced Analytics, focused on crafting in-depth analyses related to customer engagement and retention tactic insights to drive Peacock platform growth. The role will collaborate closely with the Growth Marketing team to identify business problems and provide data-driven solutions.  The overarching objective role is to champion the intelligent use of data to power the retention and engagement of a high value user base for Peacock through CRM marketing.

Responsibilities

• Analyze complex data sets to develop actionable insights that can drive differentiated marketing approaches at the customer level
• Develop analyses and surface insights to drive customer engagement and retention, including churn analysis, predictive modeling, KPI deep dives, retention marketing efficiency, behavioral clustering, content affinity analysis, customer value and customer journey analytics
• Curate audiences and inform engagement tactics to enable differentiated, relevant marketing touches across CRM channels (email, in-app, push)
• Analyze content promotions and surface insights that will help drive viewership and a more loyal customer base
• Synthesize analytics and statistical approaches into easy-to-consume storylines, both visually and verbally, and provide indicated actions for executive audiences
• Facilitate data democratization through the design and delivery of data visualizations (Tableau, Domo)
• Capture business requirements for data and analytic solutions, and collaborate with the Growth Marketing team to ensure business requirements align with business needs
• Support the processes to implement insights into action by integrating new data solutions into CRM systems to optimize marketing activities
• Develop and maintain partnerships w/ Marketing, Strategy, IT and Decision Science teams to develop and implement scalable solutions resulting from insights
• Collaborate with teammates to drive professional growth/skill development and enhance the quality of the work product
• Become a member of a high performing, highly collaborative analytics team
• Help contribute to a diverse, equitable, and inclusive work culture at Peacock

Qualifications

• BA/BS in marketing, statistics, mathematics, economics or other quantitative discipline.  
• 2+ years of experience with large data sets and analytical tools
• Knowledge of SQL and a scripting language (Python, R, etc.)
• Experience with building statistical models (Regression, Decision Trees, K-Means, etc.)
• Tableau or equivalent report building experience<