Senior ABX Campaigns Manager

About Airship

Airship is trusted by world’s leading brands such as Alaska Airlines, BBC and The Home Depot to drive revenue growth and customer loyalty with exceptional cross-channel customer experiences. Today, brands are challenged to deliver seamless, unified customer experiences across a fragmented array of channels and devices— apps, websites, email, SMS, wallets and more. 

Airship’s no-code, AI-powered platform was designed with non-technical, growth-focused teams in mind, making it easy to create, test and orchestrate hyper-personalized experiences across all channels. With the ability to easily enrich customer data and rapidly launch growth experiments, Airship enables brands to deliver consistent, meaningful interactions that accelerate conversion and foster deeper customer relationships.

We invite you to be part of our journey in building products and delivering services that touch millions of customers around the world every day.

To learn more about us, visit www.airship.com, read our blog or follow us on LinkedIn.

About the Role

We are seeking a strategic and results-driven Sr ABX Campaigns Manager to lead the development, execution, and optimization of global marketing campaigns that drive qualified pipeline growth for Airship. This role requires expertise in orchestrating multiple simultaneous campaigns targeting diverse products, personas, and verticals, ensuring alignment with business objectives all within an ABM framework. If you are a strategic thinker and a skilled account-based marketing campaign manager eager to drive pipeline growth on a global scale, we encourage you to apply. Together, we’ll continue to make Airship the leader in customer engagement.

As the Senior Manager, you will develop and manage campaigns tailored to specific Airship products (e.g., Mobile Wallet, Push Notifications, Email, SMS), personas (e.g., VP CRM, Head of Loyalty, Digital Director), and industries (e.g., Retail, Media, Travel). You will leverage data-driven insights to optimize performance and collaborate cross-functionally with product marketing, sales, and regional teams to deliver impactful results on a global scale.

What You'll Do

• Design and execute integrated demand generation campaigns targeting Airship products, personas, and verticals across global markets
• Develop creative briefs, coordinate cross-functional input, and oversee campaign timelines to ensure successful delivery
• Manage multi-channel campaigns leveraging paid media, email marketing, content marketing, social media, and ABM platforms
• Partner with regional GTM teams to localize and tailor campaigns for specific geographies and cultural nuances
• Create and manage a global campaign calendar to align product launches, persona-based campaigns, and industry-specific initiatives
• Collaborate with product marketing and sales enablement to ensure alignment on messaging, goals, and execution
• Ensure campaigns run seamlessly across multiple touchpoints, including landing pages, webinars, and nurture sequences
• Define and track KPIs for campaign performance, including ABM diagnostics (account mapping, identification of buying groups, monitoring intent signals, etc), opportunity creation, pipeline contribution, and ROI
• Use analytics tools to monitor performance, identify trends, and provide actionable insights for optimization
• Implement A/B testing and continuous improvements for messaging, creative, and targeting strategies
• Partner with content, product marketing, and design teams to develop compelling assets (e.g., whitepapers, case studies, videos)
• Work closely with sales teams to align on campaign goals, handoff processes, and feedback loops
• Manage external agencies or contractors as needed for campaign execution and media buying

What We're Looking For

• 7+ years of experience in demand generation or campaign management in a B2B SaaS environment, with global campaign experience preferred
• Expertise in multi-channel marketing strategies, including paid media, email marketing, ABM strategy and execution, and content syndication
• Proficiency with marketing automation platforms (e.g., Marketo, HubSpot), CRM tools (e.g., Salesforce), and analytics tools (e.g., Google Analytics, Tableau)
• Strong analytical skills with a proven ability to use data to drive decision-making and optimize campaigns
• Exceptional organizational and project management skills to handle multiple campaigns simultaneously
• Proven ability to work cross-functionally with teams across product marketing, sales, and regi