SEM & Programmatic Advertising Senior Manager

Nav is the leading credit and financial health platform used by more than 2.4 million small business owners in the United States. 

We’re on a mission to give every small business owner the chance to succeed. The team views each day as an opportunity to challenge the norm, push boundaries, and create meaningful products, services, and experiences that make a positive difference for small business owners each and every day. 

At Nav, our team is just as diverse as the customer base we serve. And, that’s something we’re incredibly proud of. We value individualism just as much as we do hard work, talent and smarts. 

Working at Nav isn’t just a job — it’s an opportunity to gain invaluable experience, work with dedicated professionals, and make a real, lasting impact. 

If you’re ready to be part of a team that’s driven by heartfelt purpose and data, let’s talk.

We are seeking an experienced SEM & Programmatic Advertising Manager/Sr. Manager to significantly scale up and drive performance across our paid search and programmatic display channels. The ideal candidate is a technical expert in SEM campaign management with deep knowledge of programmatic advertising platforms. You will be responsible for optimizing campaigns, implementing sophisticated bidding strategies, and driving continuous performance improvements through data-driven decision making. This role requires both technical excellence and collaborative skills to work across teams including data science, creative, and marketing analytics.

 

YOU WILL:

• Grow and optimize our SEM and programmatic advertising campaigns across Google, Bing, and display networks
• Develop and maintain best-in-class account structures, keyword taxonomies, and campaign hierarchies
• Drive continuous performance improvements through sophisticated bid management, audience targeting, and ad testing
• Collaborate with data science teams to implement and refine algorithmic bidding strategies and attribution models
• Partner with creative and content teams to optimize ad copy, creative assets, and landing pages
• Conduct regular performance analysis and optimization across campaigns to maximize ROAS and achieve KPIs
• Manage campaign budgets effectively across channels to meet efficiency and volume goals
• Create and maintain detailed reporting dashboards that provide actionable insights
• Stay current on platform updates, industry trends, and competitive landscape
• Identify and test new opportunities within search and programmatic channels
• Provide strategic recommendations based on performance data and market trends

 

WHO YOU ARE:

• 5+ years of experience managing large-scale SEM campaigns (Google Ads, Microsoft Advertising)
• 3+ years of experience with programmatic display advertising platforms
• Bachelor's degree in Marketing, Business, Analytics or related field (or equivalent experience)
• Proven track record of driving performance improvements through sophisticated campaign optimization
• Deep understanding of account structure best practices, keyword strategy, and audience targeting
• Experience working with automated bidding strategies and custom bidding algorithms
• Strong analytical skills with experience using data to inform campaign strategy and optimization
• Experience with A/B testing methodologies for ad copy, creative, and landing pages
• Proficiency with campaign management tools, analytics platforms, and data visualization tools
• Understanding of marketing attribution models and incrementally measurement
• Experience collaborating with data science teams on advanced measurement and optimization projects
• Passionate about Nav’s mission 
• A methodical and clear communicator, with operational rigor 
• Passionate about Nav’s mission 
• Data-driven and analytical 
• Incredible cross-functional collaborator 
• Biased for action, with an entrepreneurial mindset 
• Experience in D2C, fintech or with SMBs a plus

 

More about Nav

Inclusion at Nav:

At Nav, we celebrate what makes our employees unique because the businesses we serve are progressively diverse and distinctly original. Navericks are diverse, side hustlers, immigrants, veterans, queer, and we push generational boundaries. We are college dropouts, PhDs, special needs parents, allies, pet owners and community leaders. Navericks are human. We are committed to upholding a safe, supportive environment where everyone matters. We are committed to making a better future for all of us. We have created a workplace where people of all backgrounds can express their identities authentically. To put it simply, we want you to be proud to be