Segment Marketing Specialist

We are looking for a talented Segment Marketing Specialist to join our team specializing in Marketing in Shoreview, MN.

In this role, you will make an impact in the following ways:

• Market Research & Pricing Analysis: By preparing thorough market research and pricing analyses, you'll provide valuable insights that shape effective marketing plans.
• Data Presentation: Presenting data to your manager for discussion and interpretation will help drive informed decision-making and strategic planning.
• Communication Plans: Collaborating with leaders to develop marketing communication plans and drafting communications will ensure clear and consistent messaging.
• Project Management: Offering project management support and keeping the team informed about plans, deadlines, and achievements will enhance project efficiency and success.
• Brand Strategy Alignment: Learning and aligning your work with the global brand strategy will ensure that marketing efforts are cohesive and impactful.
• Customer Satisfaction Data: Collecting and presenting customer satisfaction data will provide insights into customer needs and preferences, guiding marketing strategies.
• Cross-Regional Collaboration: Teaming with colleagues across regions and business units will foster a collaborative environment and drive unified marketing efforts.
• Continuous Improvement: Participating in continuous improvement activities will help refine processes and contribute to the overall success of the marketing team.

To be successful in this role, you will need the following:

• Effective Communication: Develop and deliver clear, multi-mode communications tailored to the unique needs of different audiences. This ensures everyone understands the message and its relevance.
• Customer Focus: Build strong relationships with customers and deliver solutions that meet their needs. Understanding and prioritizing customer satisfaction will drive success.
• Planning and Alignment: Plan and prioritize your work to meet commitments aligned with organizational goals. This helps ensure that your efforts are focused and effective.
• Resourcefulness: Secure and deploy resources efficiently to maximize their impact. Being resourceful means finding innovative ways to achieve objectives with the available resources.
• Channel Awareness: Understand and explain industry structure, dynamics, and paths to market. This knowledge will help advance organizational goals and inform strategic decisions.
• Market Analysis: Conduct thorough market research using valid sources and data. Analyze findings to identify trends and create a coherent image of the market, summarizing insights to show their impact on the business.
• Marketing Plan Management: Develop marketing mix recommendations based on the 4 P’s (Product, Price, Promotion, and Placement) to meet customer needs and achieve business objectives. Guide cross-functional implementation and evaluate market responses and business performance.
• Translating Market Data: Collect and categorize customer voices and market information using appropriate research tools. Analyze findings to identify opportunities for delivering customer solutions.

Education, Licenses, Certifications:

• College, university, or equivalent degree in Marketing, Sales, Business Administration, or related subject required.
• This position may require licensing for compliance with export controls or sanctions regulations.

Experience:

• Minimal relevant work experience required.
• Knowledge of and experience using the four P's of marketing (Product, Price, Promotion, and Placement) preferred.

Additional Responsibilities:

• Be the marketing lead for the Water and Wastewater segment, responsible for understanding the segment dynamics, trends and requirements and recommends a strategic Cummins positioning for buy-in from leadership. 
• Be the lead liaison between commercial standby gensets marketing team and Marcom team, ensuring quality and consistent outputs across variety of different marcom effor