Search Engine Optimization (SEO)/ Generative Engine Optimization (GEO) Content Consultant, DGCA, Digital Strategy Section, NYHQ, remote. Req# 585591

About UNICEF

If you are a committed, creative professional and are passionate about making a lasting difference for children, the world's leading children's rights organization would like to hear from you. For 70 years, UNICEF has been working on the ground in 190 countries and territories to promote children's survival, protection and development. The world's largest provider of vaccines fordeveloping countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments. UNICEF has over 12,000 staff in more than 145 countries.

 

Consultancy: Search Engine Optimization (SEO)/Generative Engine Optimization (GEO) Content Consultant  

Duty Station: DGCA/Digital Strategy Section   

Duration: 5 January 2026 – 31 December 2027

Home/ Office Based: Remote

 

BACKGROUND

Purpose of Activity/ Assignment:

This assignment helps ensure the ranking of UNICEF’s Parenting Hub on traditional search engines and strengthens its visibility in AI platforms. It takes place during a period of transition, limited staffing and major technological shifts in these areas. Operating under a deliverables-based contract, the consultant will play a critical role in researching keyword gaps and opportunities, developing content to rank on search engines and feature in AI responses, as well as tracking and optimizing performance.

Working closely with the Web Editorial team, the consultant will combine an editorial and technical lens to develop and optimize content that is 1. Engaging and useful for its target audience, and 2. Maximizes the likelihood of the audience discovering this content on search engines and AI platforms. The work will directly support UNICEF’s Parenting Hub by ensuring the accessibility, visibility and relevance of content, which is key to our ability to achieve our digital goals and grant deliverables.

Scope of Work: 

Keyword research and on-page optimization

• Conduct keyword research on assigned topics to identify valuable search terms.
• Identify content gaps and opportunities based on keyword research.
• Conduct in-depth analysis to identify opportunities for on-page optimization of existing content.

Content creation

• Draft engaging, practical content as assigned, informed by keyword research and user insights. Content types range from explainer articles to expert interviews.
• Liaise with UNICEF focal points on the review and approval of content.
• Build content in UNICEF’s Drupal CMS using the latest SEO/GEO best practices, including optimized content structure for AI consumption where applicable.
• Maintain compliance with UNICEF Writing Style Guide, Brand and other relevant standards.

Track and analyze performance

• Produce analytics reports, using tools like Google Analytics and SemRush, including insights and recommendations for improvement.
• Produce 2-3 reports to support donor reporting, including the LEGO Foundation.

Documentation and knowledge transfer

• Prepare quarterly updates on emerging trends in generative search with recommendations on testing ideas.
• Maintain detailed documentation and filing.
• Prepare a comprehensive final handover package and briefing to ensure continuity beyond the consultancy period.

Reporting

Provide biweekly updates on progress, opportunities and risks to the project supervisor.

There’s currently no sufficient funding to cover all planned activities that continue until 2027. Some deliverables are planned to be completed if additional resources become available

Terms of Reference / Key Deliverables:

Work Assignment Overview/Deliverables and Outputs/Delivery deadline

Project phase 1

1.  Keyword research and on-page optimization

- Produce up to 36 keyword research reports on an assigned topic (up to 3 per month) to identify valuable search terms and content opportunities, supported by keyword data and competitive analysis.

- Deliver up to 24 content optimization reports for existing pages/sections (1-2 per month), using tools like Google Analytics and Ahrefs to develop and implement evidence-based recommendations on ways to improve the user experience, visibility and traffic

31 Dec 2026

2. Content creation