Sales Strategy Senior Director

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About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

About the Role

Salesforce is at a defining moment in the AI era — and Agentforce Workflow Automation is leading the charge. We are looking for a visionary Senior Director, Sales Strategy & Business Operations (Individual Contributor) to shape the long-term strategic direction of our go-to-market motion and define how we win in the enterprise workflow automation space.

This principal leader will sit at the intersection of market intelligence, GTM planning, and revenue strategy — serving as a Trusted Advisor to the CRO and a strategic integrator across Sales, Product, Finance, and Marketing. As a high-impact individual contributor, you will drive monumental strategic shifts through deep analytical rigor, enterprise expertise, and cross-functional influence rather than headcount management. The right candidate understands that this is not a traditional software sale: Agentforce asks enterprise customers to transform how they operate, and our commercial strategy must reflect that. This role also carries an embedded Chief of Staff function to the CRO.

What You'll Do

GTM Vision & Sales Strategy

• Define and drive the go-to-market strategy for Agentforce Workflow Automation — including market segmentation, buyer entry points, coverage model, and vertical prioritization — with a clear-eyed view of what it takes to sell enterprise operational transformation rather than a traditional software product.

• Partner with Sales, Product, and Marketing leadership to architect territory strategy, capacity models, and performance targets across the sales organization.

• Design the overlay and specialist team frameworks — role structure, account assignment, and rules of engagement — to drive effective co-sell execution alongside the broader Salesforce field.

• Identify areas of strategic weakness and develop focused, actionable plans to address them — moving quickly and decisively as an independent force in a high-performing environment.

Market Intelligence & Competitive Positioning

• Conduct rigorous market analysis including TAM/SAM/SOM sizing, competitive positioning, whitespace and propensity-to-buy assessment, and ICP definition for enterprise operational and supply chain buyers — in deep partnership with Product Marketing.

• Synthesize market signals, competitive intelligence, and cross-functional customer insights into strategic recommendations that inform GTM pivots, product direction, and partnership strategy.

Strategic Analytics & Executive Communication

• Define the KPI framework and forecasting methodology that give leadership an accurate, real-time view of business performance — partnering with Finance and Operations on cadence and accountability.

• Develop and deliver executive presentations for the CRO, division leadership, and Salesforce C-suite including Board readouts, QBR packages, and strategic planning materials.

Chief of Staff & Cross-Functional Influence

• Serve as Chief of Staff to the CRO — acting as an executive proxy in cross-functional forums and ensuring strategic priorities are translated into operational plans with clear ownership and accountability across matrixed teams.

• Partner across Finance, Product, Marketing, and Customer Success to align on revenue priorities, inform investment decisions, and drive the divisional operating rhythm.

• Advise the CRO on optimal organizational mechanics and strategic scaling opportunities as the division expands.

What We're Looking For

• 10+ years in sales strategy, GTM strategy, or go-to-market execution within enterprise SaaS or high-growth technology.

• Deep expertise in enterprise business transformation — understanding what it t