Sales Manager

The Next Level of Fire & Life Safety Leadership
With more than two centuries of combined history, brands like Kidde, Kidde Commercial, Edwards, GST, Badger, Gloria and Aritech have been leading the way in protecting people and property around the world. Now, we’re taking that leadership to the next level. Kidde Global Solutions brings together the most trusted and iconic brands in safety, building upon our shared experience and expertise to address the needs and challenges of more customers in more places. With an unmatched portfolio of solutions and services, and a commitment to constant innovation we’re elevating the standards for an entire industry – and establishing the next level of fire and life safety leadership.
At Kidde Global Solutions, you’re joining a global technology leader in fire and life safety solutions and our employees are the heart of it all. With industry-defining brands in life safety and security, you’ll be part of a legacy of leadership working with cutting-edge technologies that protect lives and property worldwide. As a leading fire safety brand, our mission is to provide solutions that protect people and property from the effects of fire and related hazards. We’re committed to expanding our impact and providing dynamic opportunities for growth within our team. You’ll be part of a company that prioritizes quality, integrity, collaboration, and customer care, with the resources, training, and incentives to ensure your success every step of the way.


Country: UK
Travel: 5% of the time
Location: Dependent on applicant
Contract Type: Full Time
Role: Sales Manager / Office Based (UK & Ireland)
Annual Base Salary Rate: 53,200 - 79,541
Kidde is one of the world’s largest manufacturers of fire safety products. Each day, we work to expand upon our legacy of innovation, providing advanced solutions to protect people and property from fire and related hazards. By building upon our combined experience and expertise, we provide residential and commercial customers with advanced solutions and services to protect people and property in a wide range of applications, all around the globe.
Role Purpose
The Internal Sales Manager is responsible for driving sales growth of smoke alarm and fire safety products through proactive account management, pipeline development, and sales forecasting. The role leads internal sales activity using Salesforce CRM to manage opportunities, improve conversion rates, and increase spend from low-value or underperforming customer accounts.
The position combines sales leadership, customer relationship management, forecasting, and commercial analysis to maximise revenue and customer retention.
Key Responsibilities
Sales & Revenue Growth
• Drive sales of smoke alarms and associated fire safety products to existing and prospective customers.
• Identify opportunities to increase customer spend through upselling and cross-selling.
• Proactively contact low-spending, dormant, or underperforming accounts toincrease revenue and engagement.
• Develop targeted account plans to grow key customer segments.
Salesforce CRM & Pipeline Management
• Manage and maintain an accurate sales pipeline using Salesforce.
• Ensure all sales opportunities, activities, and customer interactions are accurately recorded.
• Monitor pipeline progression and conversion rates.
• Use Salesforce dashboards and reporting to analyse performance and identify sales opportunities.
Forecasting & Reporting
• Produce weekly and monthly sales forecasts.
• Analyse sales trends, customer buying patterns, and pipeline health.
• Deliver accurate forecasting to support inventory planning and commercial decision-making.
• Report on KPIs including pipeline value, win rates, customer spend growth, and account activity.
Account Management
• Build strong customer relationships via telephone, email, and virtual meetings.
• Regularly engage with low-spending accounts to understand barriers to purchasing and identify growth opportunities.
• Manage customer quotations, pricing discussions, and order follow-up.
• Resolve customer concerns and coordinate with operations or customer service teams.
Team & Commercial Support
• Support and coach internal sales staff where applicable.
• Work closely with external sales representatives and marketing teams.
• Contribute to sales campaigns and product promotions.
Skills & Experience Required -Essential
• Experience in B2B internal sales or account management.
• Strong experience using Salesforce CRM.
• Ability to manage sales pipeline and forecasting.
• Proven ability to grow customer accounts and increase spend.
• Strong telephone sales and relationship-building skills.
• Excellent analytical and reportin