Sales Manager
Gables ResidentialAbout the role
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At Gables, Service is our signature amenity. We pride ourselves in providing exceptional service every day to our residents, associates, the environment, the communities we operate in, and investors that believe in us. We feel that the small things we can each contribute daily will impact the greater good. Interested to find out how you can do your part?
If you have a passion for helping people find their perfect new apartment home and providing exceptional customer service, our Sales Manager position is your opportunity to make an impact. No day will ever be the same, with the scope of your role including sales, marketing, and customer experience management.
Compensation: Non-exempt/eligible for overtime. Bonuses are based on the current bonus program.
Sales and Leadership:
- As the subject matter expert to all visitors to the community, effectively and enthusiastically tour, lease, and move in prospective residents
- In Collaboration with the GM, develop the sales strategy and sales goals that achieve monthly sales revenues
- Ensure all leads are entered into and followed up with daily utilizing CRM to maximize sales
- Consistently plan, lead, and facilitate sales team meetings alongside the General Manager (GM), to set team sales goals and create an open forum for feedback from the team on how to improve and adjust sales performance
- Lead the sales team to increase community traffic and maintain closing ratios in order to achieve/exceed budgeted occupancy ratios while maximizing effective leased rent
- Consistently conduct community and apartment home inspections to ensure the community meets and exceeds organizational presentation standards
- Along with GM, serve as a promoter of Gable’s initiatives including but not limited to Sustainability, DEI, and Resident Engagement Programs
- Provide sales leadership, training, and sales coaching to maximize community sales results
Marketing:
- Engage in the local community by developing meaningful relationships to network with new residents and develop sales leads as well as allow our current residents and employees to give back by participating in community events
- Maintain a strong market knowledge of competitor communities including completion of weekly market surveys
- Comply with and drive social media marketing campaigns and organizational posting standards in relation to content and frequency
- Lead outreach efforts to generate new leads including identifying employer trends from incoming prospects to make suggestions on new partnerships to GM
- Communicate service guarantees and Signature Service standards to prospective and current residents as well as promote resident referral programs
- Review advertising sites and Gables.com weekly for accuracy
- Maintain Ratings & Review expected performance level, response time, and solicitation of them from our residents, based on requirements set forth by your Regional Marketing Manager.
- Manage and direct the sales team marketing efforts in partnership with GM to effectively meet sales goals
Customer Experience:
- Stand, move from behind the desk if applicable, and greet all prospective and current residents warmly with genuine and focused attention
- Ensure the residents in our community receive Signature Service through the management and timely follow-up of customer requests
- Partner with Service Team and GM to resolve resident concerns in a timely and positive manner including work order follow-ups
- Create engaging experiences for our residents to come together to socialize within the community
- Address resident day-to-day concerns for resolution and step in whenever possible to resolve customer concerns prior to engaging the GM
- Ensure that residents have exceptional move-in as well as move-out experiences
- Be an expert on local service recommendations such as dry-cleaning, dog walkers, cleaning services, etc.
Operating Standards:
- Work closely with our Customer Care Center to keep communication lines open and provide timely feedback and ensure CCC transactions are being completed in accordance with Gables operating standards
- Manage sales team – set goals, motivate the team to achieve set goals, and work to develop performance improvement plans if goals are not being consistently met
- Process all move-ins and outs correctly and timely, including walking apartment homes before move-in to ensure the home meets Gables Standards
- Maintain all community-related operations supplies and facilitate orders in partnership with GM
- Train on-site associates in all le
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