Sales Director

Company Description

The award-winning Westgate Park City Resort & Spa lies in the heart of the Canyons Village base at Park City Mountain. Surrounded by world-class skiing and year-round mountain adventure, Westgate Park City Resort & Spa provides a dynamic and rewarding work atmosphere. Whether they’re artists attending the Sundance Film Festival, athletes training and competing at the Utah Olympic Park, or individuals and families seeking a mountain getaway, our guests come from all corners of the globe. Join our team and with us welcome the world to Park City.

Job Description

As a Director of Sales you will be responsible for providing support to the hotel/sales department. You will selectively sell group business in corporate, SMERF, government and association markets in the interest of maximizing guest rooms, food and beverage & spa revenue focusing on short/long-term large corporate accounts and industry relationships

Additionally, the person must possess and adhere to the following core company values:

• Integrity
• Passion
• Work Ethic

As a Director of Sales you will:

• Achieve established production goals (monthly, quarterly, yearly)
• Solicit convention customers from the assigned association/corporate markets. Follow-up on all leads generated through National Sales Organizations, telemarketing, referrals, convention CVB, Chambers and repeat business.
• Maintains all sales systems, such as sales records and reports, event calendar, traces of history and potentials.
• Designs new programs and sales campaigns to develop additional sales from the various market niches.
• Identifies and analyzes competition, both locally and regionally
• Uphold the contracted agreement between the hotel and the group.
• Develop and maintain relationship with surrounding resorts for overflow opportunities.
• Plan and participate in sales trips, training and industry related meetings as directed by Sr. Director of Sales
• Participate in departmental sales meetings, relevant operational meetings and pre-cons as needed.
• Participates in public relations, promotional projects or any special projects or tradeshows as required.
• Assist in implementing procedures set forth by the Sr. Director of Leisure Sales. Offer insight and suggestions on best approach to accomplishing these procedures.
• Assist in Developing SOPs for all Westgate Resorts nationally to assist operation teams in facilitating group business.
• Perform other duties as assigned.
• Follows Sales & Marketing plans.
• Planning services include but are not limited to, guest rooms, catering, audio visual sales, meetings and food and beverage activities as well as the coordination of any special requirements.
• Coordinate and execute all aspects of event arrangements necessary to ensure client objectives and expectations are met.
• Assist and negotiate with clients in menu planning, beverage requirements, room set-up, audio visual, décor, detailing and securing services of outside vendors.
• Confirm times, function space requirement, expected attendance and other pertinent details with the client prior to the event.
• Prepare Banquet Event Orders for all functions and group resumes if required as per hotel standards and follow all B.E.O. protocols.
• Prepare and process correspondence, invoices, and contracts as per hotel standards.
• Uphold the contracted agreement between the hotel and the group.
• Ensure post-event follow up with client.
• Conduct and participate in site visits and planning meetings with prospective clients when required.
• Provide any assistance possible to ensure the smooth operation and success of all events to ensure maximize guest satisfaction.
• Know all relevant policies including menus and pricing, deposits, cancellation fees, service charge, guarantee, payment, shipping and receiving procedures.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty and responsibility satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

Experience:

• Minimum three years of previous hotel sales management experience
• Experience in budgeting.
• Previous experience in working with the local and national markets.
• Event Services experience a plus.
• Bachelor's degree (B. A.) from four-year college or university; or three years related experience and/or training; or equivalent combination of education and experience. Minimum 3 years previous hotel sales management experience

Skills/Knowledge:

• Proven success in working independently and as part of a team to accomplish