Sales Development Representative, Informa TechTarget - Downtown Washington, D.C.

Company Description

Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space?

At Informa TechTarget, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to the “next big things”. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue.

We’re a vibrant community of world-class practitioners – over 2000 colleagues strong – with offices in 19 locations around the world. We’re traded on Nasdaq and we’re also part of Informa Plc, a global leader in business-to-business events, digital services, and academic research in the FTSE 100.

About Informa TechTarget

Informa TechTarget (Nasdaq: TTGT) informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI.

With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets.

Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with:

• Trusted information that shapes the industry and informs investment
• Intelligence and advice that guides and influences strategy
• Advertising that grows reputation and establishes thought leadership
• Custom content that engages and prompts action
• Intent and demand generation that more precisely targets and converts

Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices.

Visit informatechtarget.com and follow us on LinkedIn.

Job Description

Sales Development Representative - Washington, D.C. Office
Start Date: March 2025
Salary: Up to $55,000 + Commission
Job Listing Expires: January 24, 2025

Informa TechTarget, the leader in targeted IT purchase intent-driven marketing and sales services, is looking for driven and ambitious recent college graduates to become Sales Development Representatives in our rapidly expanding Sales organization.

Named as one of the top 50 “Best Places to Work in Massachusetts” by the Boston Business Journal, The 100 Top Places to Work in Massachusetts by the Boston Globe, and one of the Top 100 Mid-sized Companies by Forbes, TechTarget is committed to your success.

Our training program will prepare you to be an effective and successful Sales Development Representative by building sales skills and learning about TechTarget’s product offerings. You will have direct exposure to management and be a part of the fastest growing part of our business. As a merit-based company, Informa TechTarget rewards strong performance, and you will have the opportunity to rapidly advance your career.

The Position

At Informa TechTarget, the Sales Development Representative (SDR) will be instrumental in driving our growth by sourcing meetings that create content marketing programs in partnership with some of the world’s largest brands. In this role, you will serve as the front line, introducing our content strategy and development expertise to both existing clients and potential prospects.

In this role the SDR will work to generate revenue by developing opportunities through phone, email and LinkedIn for the TechTarget Account Executives.

Essential Job Functions

• Research, source and secure leads to build pipeline for our Account Directors.
• Making outbound sales calls against an assigned territory
• Actively participate in weekly meetings, recognizing achievements, exchanging valuable insights, and collaborating to overcome challenges. 
• Leveraging email to engage target prospects
• Managing social media tools for inbound prospect development
• Interacting with target prospects and providing high level value proposition
• Generating qualified leads and setting sales appointments
• Managing and updating prospecting status via CRM (Salesforce.com)
• Expand your understanding of how content marketing programs unlock value for TechTarget customers by seeking out innovative approaches and best practices.

Qualifications

• A self-starter who embraces a growth mindset, proactively taking initiative, seeking continuous improvement, and viewing challenges as opportunities for personal and professional growth.
• A bachelor’s degree is required, with a prefer