Sales Account Executive

Position Summary
Shelby Farms Park Conservancy is seeking a proactive, client-focused Sales Account Executive to grow and manage revenue through rentals at the FedEx Event Center—one of the region’s premier venues for weddings, galas, corporate events, and private celebrations. With panoramic views of Hyde Lake and a reputation for excellence, the Event Center serves a high-touch clientele and plays a critical role in supporting the Conservancy’s earned revenue goals.

The Sales Account Executive will be responsible for owning the full sales and execution cycle for events—from inquiry and booking to vendor coordination, on-site support, and post-event follow-up. This role requires someone who can convert inbound leads efficiently while also pursuing strategic outreach to drive bookings during off-peak seasons, weekdays, and other underutilized windows. The ideal candidate is both a revenue-minded closer and a calm, solutions-oriented partner for clients and vendors in dynamic event environments.

This is a salaried, exempt position. Flexibility is required to work evenings, weekends, and holidays. The Sales Account Executive may also be called upon to support major Conservancy events like Starry Nights or Park After Dark.

Key Responsibilities

Event Center Sales + Revenue Generation

• Respond to and convert inbound leads for rentals at the FedEx Event Center, including weddings, galas, milestone celebrations, and corporate functions.
• Execute full-cycle sales for assigned clients, including booking, contracting, vendor coordination, event oversight through clean-up, and creation of CAD layouts and event timelines.
• Work closely with the Sales + Events Director and COO to understand annual budget goals and develop sales strategies that align with financial forecasts.
• Drive year-round calendar utilization by proactively targeting low-volume periods (e.g., weekdays, winter months) and closing early bookings.
• Cultivate relationships with wedding planners, corporate event managers, and hospitality partners to position the Event Center as a preferred venue.
• Maintain accurate client records, sales activity, and pipeline status in CRM and event systems (e.g., Tripleseat, Trello, Google Suite).
• Schedule event support personnel as needed (and within budget) for event setup, execution, and/or clean up.
• Ensure timely client payments, submit contracts and invoices, and coordinate with the Finance team to track deposits and vendor revenue shares from preferred partners

Client + Vendor Management

• Serve as the primary point of contact for assigned clients and their vendors, providing concierge-level service from pre-event planning through post-event wrap-up.
• Manage relationships with caterers, florists, planners, AV teams, and rental companies to ensure seamless, professional events.
• Navigate high-touch or high-pressure client needs with calm, proactive problem-solving and clear communication.
• Coordinate with Park Operations staff to ensure smooth room setups, timely custodial support, and facility readiness.

Add-On Services + Upsell Opportunities

• Actively sell and coordinate internal add-on services (e.g., dance floors, staging) to increase per-event revenue.
• Collaborate with third-party preferred vendors (e.g., bar services, AV partners) to maximize revenue share opportunities.
• Recom