Revenue Program Manager

At Upland Software, you’ll find smart, creative teams who love working together to deliver value for our customers, and a global culture of growth and possibility. We’re passionate. We’re proactive. We take pride in our work, and we love a good challenge. Sound like you?

At Upland Audience Engagement, our results-oriented teams collaborate to deliver value for customers, driving growth and innovation. We’re passionate, proactive, and thrive on

challenges. If you’re ready to make an impact in a dynamic environment, we want to hear from you.

Role Overview 

We’re seeking a data-driven ABM & Revenue Program Manager to design and execute targeted account programs that drive engagement, accelerate pipeline growth, and increase marketing team capacity. This role combines account intelligence, market segmentation, intent signal activation, and workflow automation to ensure marketing programs deliver measurable revenue impact. 

The ideal candidate thrives at the intersection of marketing and sales alignment — translating data and insights into actionable programs that accelerate account engagement. 

Key Responsibilities 

Account-Based Marketing 

• Build and manage tiered target account lists using CRM, firmographic data, and intent signals 

• Develop and execute multi-channel campaigns to engage priority accounts 

• Collaborate with Sales to align messaging and outreach strategies across buying committees 

• Optimize messaging relevance by segment, persona, and engagement signals 

• Track account engagement, pipeline contribution, and program ROI 

Revenue Program & Data Strategy 

• Sales account intelligence and market research to identify high-value opportunities 

• Segment accounts for targeted ABM programs and operational execution 

• Analyze intent and engagement data to prioritize accounts and drive pipeline  

• Design, maintain, and optimize automated workflows using tools like Zapier 

• Maintain CRM data integrity and reporting accuracy, providing actionable insights 

Optimization & Insight 

• Continuously refine segmentation, messaging, and program triggers based on performance and intent data 

• Translate account engagement signals into actionable marketing and sales plays 

• Identify process and system improvements to increase marketing efficiency and team capacity 

Qualifications 

• 4-6 years of ABM, Sales Development, or Marketing Operations experience 

• Hands-on experience with CRM and marketing automation tools 

• Experience leveraging intent data and account engagement signals 

• Experience designing automation workflows (Zapier or equivalent) 

• Strong problem-solving skills with the ability to turn data into actionable programs 

• Proven ability to collaborate cross-functionally with Sales and Revenue teams 

• Comfortable operating independently in a fast-paced lean environment 

What Success Looks Like 

• Highly targeted account lists and segmentation strategies that drive engagement 

• Increased pipeline and deal velocity from ABM initiatives