Restaurant Opening Marketing Manager

LOCATION: Tampa, FL (on-site)

 

Do you live and breathe burgers, fries, and all things delicious? Do you have a knack for bringing excitement to a grand opening? If you’re ready to mix the magic of marketing with mouthwatering food, you should apply to our open role as Restaurant Opening Marketing Manager! The Restaurant Opening Marketing Manager will be responsible for Marketing new Franchisees and Company owned Checkers & Rally’s Restaurants.  The role will support the marketing efforts for the restaurant openings and remodels from initial stages of construction, through the 1st 6 months of operation.  The role will collaborate closely with the Marketing team, Franchisee, the Development team, Operations team and our external print and merchandising partners.

 

WHAT YOU’LL DO

• Meet, Greet, and Update: Participate in restaurant Development meetings, where you'll provide status updates on New Restaurant Openings (NRO) and Remodels. Keep the cross-functional teams in the loop to ensure the marketing materials and grand opening plans are ready to roll like a perfectly crisp fry.

• Get the Word Out Early: Proactively communicate with franchisees and company operators from the get-go. You’ll educate and guide them on the NRO marketing process and timeline, ensuring everyone knows exactly what’s needed for a smooth and well executed grand opening.
• Partner Up for a Burger Bash: Collaborate with franchisees, company operators, and cross-functional teams to plan local marketing activations, that make an impact. You’ll incorporate everything from local community outreach, to promotions, to social media campaigns, and more!
• Analyze and Improve: After the grand opening, dig into the NRO sales data and evaluate the performance of various marketing tactics. You’ll measure success based on timing and marketing support and share insights to improve future openings.
• Keep the Process Fresh: Improve our NRO marketing systems and processes, making sure creative requests, content lists, marketing materials, and franchisee partnerships are streamlined and efficient, just like a perfectly grilled burger.
• Be a Relationship Builder: Build strong, collaborative relationships with franchisees, Development teams, Field Marketing, and Operations. You'll gather key insights about local areas to incorporate into future NRO marketing plans.
• Coordinate for Success: Be the orchestrator of new restaurant and remodel marketing.! You’ll ensure new restaurants receive all their marketing menu elements, 3rd party delivery setups, and point-of-purchase materials 14-21 days before they open, making sure everything is up to our Brand standards.
• Budget Boss: Keep track of all NRO Grand Opening fee deposits, spending, ensure that the NRO and remodel marketing plans stay within budget.

WHO YOU ARE

• Marketing Maven: You’ve got a strong understanding of local store marketing strategies and know how to execute them for restaurant openings, that pop like the perfect fry.
• Communicator Extraordinaire: You’re great at building relationships and collaborating with teams from all walks of life, whether it’s with Franchisees, company operators, or external partners.
• Data Driven: You can analyze sales performance and use those insights to continuously improve the local marketing experience.<