Regional Media Planning Supervisor

Company Description

Publicis Groupe is the third largest communications group in the world, a leader in marketing, communication and digital business transformation. As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.

Job Description

The Regional Media Planning Supervisor will focus on servicing clients in the creation, execution, and monitoring of media plans to secure the best investment options in a variety of mediums to maximize clients’ reach to targeted consumers. The ideal candidate for this position will be a thoughtful decision maker and team player who loves data and has the proven ability to lead strategic planning initiatives including deck writing, budget and channel allocation and audience development.  This is an energetic, collaborative team that partners with an analytics-driven client to provide guidance as they continue to grow and evolve their brand. This position will report to the Media Director and manage a Media Associate (both based in Miami)

SPECIFIC RESPONSIBILITIES 

• Lead regional media planning for 1 to 2 brands in a Beauty Brand portfolio.
• Country agnostic, necessary to oversee portfolio investment across 4 -5 key markets across LATAM.
• Collaborate with key partners including media and brand clients, internal teams, and leadership.
• Manage simultaneous projects and deadlines, including annual portfolio planning and 5+ campaign plans per brand/year.
• Evidence to clients omni-channel planning experience, including knowledge of offline media (required knowledge of Mexico planning of TV, radio and OOH).
• Responsible for management and development of Associates

Qualifications

• Bachelor’s degree in marketing, advertising, communications, applied mathematics, consumer insights or related field preferred
• 3+ years of related experience and Knowledge of media planning tools required for reach-based planning. 
• Strong quantitative and analytical skills with the ability to detect and translate a story behind numbers/data and turn it into strategy
• Strong strategic thinking and ability to defend recommendations with data
• Connections with agency peers to uncover opportunities to drive agency credentials and organic growth
• Ability to work with digital planning & implementation hub team in LatAm market and with local TV planning and implementation teams in each local market
• Curiosity for the client’s total marketing/sales perspective and the trends that impact them
• Packaged goods, beauty, lead generation and lower socio-economic consumer experience is bonus
• Bilingual Spanish/English (speaking & writing)

Additional Information

The Power of One starts with our people!  To do powerful things, we offer powerful resources.  Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• "Work Your World" Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Publicis Groupe is an Equal Opportunity Employer.  Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, m