Programmatic Media Manager

Job Description

Join the LEGO® Group as a Programmatic Media Manager and take the lead in delivering data-driven, high-impact digital media advertising campaigns that connect the LEGO Group with millions of fans and customers. This role combines critical thinking, cross-functional leadership, and deep platform expertise to help shape our media approach in a fast-evolving digital landscape. You will guide campaign strategy and execution, foster strong internal and external partnerships, and ensure our media investments deliver against both brand and commercial goals.  

Core Responsibilities  

• Media Strategy & Vision – Drive and implement the LEGO Group’s key initiatives and programmatic media strategy, ensuring alignment with brand, marketing, and business objectives across channels and other teams. This includes championing a data-driven, consumer-centric approach to media planning and buying that drives both long-term brand equity and short-term performance. 

• Investment Stewardship & Governance - Ensure that global standards are followed and met, delivering the strongest return. 

• Leadership & Capability Building - Be a key member of a high-performing programmatic team, while coaching local teams on standard processes, innovation, and executional excellence. This includes fostering a culture of collaboration, experimentation, and continuous learning. 

• Collaborator & Executive Influence - Serve as the subject matter expert for programmatic media, engaging with leadership, brand managers, other key internal collaborators, and external partners to drive alignment and advocacy. 

• Innovation, Tech & Ecosystem Strategy - Stay at the forefront of industry trends, technologies, and platforms (e.g., AI, retail media, cookie deprecation) to future-proof our digital media strategy. 

Do your part in our team succeeding  

Your expertise will be crucial in creating impactful digital media campaigns that resonate with our global audience. By building structure to innovative strategies and fostering collaboration across teams, you will help ensure alignment with both brand values and commercial objectives. Join us in crafting a future where creativity meets data-driven success!  

Do you have what it takes! 

• Significant experience in digital and programmatic media with a majority of that time spent in a regional leadership role, ideally at a top-tier brand, tech company or agency. 

• Proven success in media transformation, digital innovation, or data-driven marketing at scale. 

• Deep knowledge of the regional media landscape, ad tech ecosystem, and evolving privacy/regulatory environment. Along with a proven track record of campaign deployment. 

• Deep knowledge and hands-on experience across key tools like The Trade Desk, Amazon DSP, and DV360. 

• Exceptional executive presence, with the ability to influence key partners and inspire cross-functional teams.  

• A passion for working as a part of an inclusive team, developing your own talent and that of other people, and fostering a high-performance culture. 

• A commitment to purposeful, ethical marketing in line with the LEGO Group’s values and mission. 

Relocation 

There is no relocation budget for this role. 

Hybrid working model 

Our workplace enables our LEGO® colleagues to be and do their best at work. Introducing a flexible way of working is a great example of how we live up to our ambition. This 3 day in the office hybrid model will exemplify our People Promise by embracing the different life situations of our colleagues. 

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