Programmatic Marketing Manager

**PLEASE NOTE: This position is based in the Charlotte, NC area with a hybrid work schedule of three days per week in office (Tues, Wed, Thurs) and two days WFH. Additionally, this position does not offer visa sponsorship. 

THE POSITION 

• As a Programmatic Marketing Manager, you will manage online display and native advertising campaigns for LendingTree loan and banking products.  

• You will leverage both auction-based programmatic media buying platforms and direct publisher partnerships, working under the direction of a Programmatic Manager. 

• You will be a member of a Programmatic Marketing team within the Marketing department. 

RESPONSIBILITIES 

• Manages daily media campaign spend, optimizes auction bid strategies, and oversees P&L across various platforms and publishers to achieve marketing objectives focused on online lead generation. 

• Drives campaign success through ongoing performance optimization and new strategic campaign launches, leveraging relevant audience segments, geo-targeting, dayparting, and publisher diversification. 

• Optimizes consumer conversion funnels through creative and landing page testing. Collaborates closely with the creative and growth marketing team to achieve these goals. 

• Works proactively and independently to develop roadmaps to achieve company goals within channel budgets. 

• Generates and analyzes performance reports to help drive strategic decisions. Communicates insights and action plans to the marketing and product teams. 

• Analyzes large data sets to uncover trends, patterns, and form hypotheses. Iterates on these hypotheses to develop and implement new tests and optimizations.  

• Leads the full pipeline process of prospecting, qualifying, launching, optimizing, and growing new partnerships. 

• Collaborates closely with partners to brainstorm new opportunities, secure appropriate support, and stay informed about product releases, new features, and inventory opportunities. 

• Researches and acts on insights gained from the competitive landscape. 

  QUALIFICATIONS 

• Bachelor’s degree. 

• 5+ years of relevant marketing experience. 

• Proven experience executing and optimizing digital advertising campaigns across variety auction-based programmatic DSPs (e.g., Google Ads, DV360, Yahoo! DSP, Bing Ads) and direct publisher partnerships. 

• Experience using automated bid strategies (tCPA, tROAS, Maximize Conversions, etc.). 

• Very comfortable working in Excel, working knowledge of Tableau. 

• Experience working with third-party ad-serving systems is a plus. 

• Strong analytical, interpersonal, communication and presentation skills. 

• Self-motivated team player, with experimental mindset, able to execute effectively, communicate on new ideas and see projects through start to finish. 

• Hard-working, creative, detailed oriented and eager to learn and expand knowledge of online direct marketing and relevant emerging technologies. 

• Basic knowledge on marketing pixels and API integrations. 

• Familiarity with consumer lending and/or real estate is a plus. 

  COMPANY 

LendingTree is the nation’s largest online lending marketplace. That means we connect customers with multiple lenders, so they find the best deals on loans, credit cards, savings accounts and insurance. Our goal is to help people save money, and we believe the best way to do that is by giving them a way to shop for loans and compare lenders, so they make their best financial choices. 

Our CEO Doug Lebda founded the company in 1996 after a frustrating house-hunting experience. In those days, we mostly helped people find good mortgage deals. Now, we help consumers find