Programmatic Activation Specialist

At a glance:

The Programmatic Activation Specialist is an important associate-level role on our Digital Media team tasked with collaborating cross-functionally to develop programmatic video campaign strategies, implement tactics, uncover new opportunities, and use data and insights to drive programmatic media campaign performance forward for our clients. This individual will work within our Programmatic team and across departments, shaping stewardship on their programmatic campaigns across video tactics.

What does a Programmatic Activation Specialist do at Rain the Growth Agency?

• Execute day-to-day programmatic advertising asks:
  • Trafficking, setup, and optimizations
• Effectively comb through data and provide clear analysis
• Operate within DSPs and additional ad tech
• Collaborate with the Programmatic Supervisor, Cross-Channel Planners, Analytics and AdOps teams

Responsibilities, functions, and objectives of position

• Execute and optimize programmatic campaigns, looking for opportunities across major DSPs including The Trade Desk, DV360, Amazon, and Programmatic Mechanics
  • Own all facets of management and strategy implementation, not limited to CTV, OLV, Display, Audio, DOOH
  • Troubleshoot technical issues related to ad placements and performance
• Oversee campaign performance by monitoring daily pacing and KPI performance
• Generate reports and set up automated reporting for teams on campaign metrics, performance, and trends
• Create meaningful campaign insights for clients with recurring reporting calls
• Assist in the development of ad creatives and audience targeting strategies

What do we look for in a Programmatic Activation Specialist at our agency?

• Bachelor’s degree in advertising, marketing or related field or equivalent combination of education and experience
• 1-2 years of hands-on digital programmatic media execution experience within multiple DSPs
• Bonus: certifications across Double Verify, Google Campaign Manager, and any of the major DSPs (TTD, Amazon, etc.)
• Agency experience
• Technical knowledge of ad server set up and trafficking
• Experience with reporting, tracking, and developing campaign insights
• Detailed budget management
• Creative problem solver
• Strong project management skills
• Proficient in Microsoft Office – strengths in Excel and PowerPoint are a must!
• Appreciation of our Core Values

Why work at Rain the Growth Agency?

• We are a national leader in DTC marketing and a fully integrated creative and media agency. With a 25+ year history and around 250 employees, we are established enough to have all the bells and whistles, but small enough for an entrepreneurial and welcoming culture where everyone is heard.
• Our Flexible First environment empowers us to work from where we’d like but still connect with one another virtually and in person when possible.