Program Manager, Field Enablement

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Program Manager, Field Enablement (Enablement Tools & Systems)

An overview of this role

As an individual contributor reporting to the Director of Field Enablement Operations, you will be responsible for strategizing and programatizing the tools used by the Field Enablement team to conduct enablement activities and improve seller efficiency. You will own the enablement use case for these tools, working across the Enablement team and with key stakeholders to understand evolving business needs and create a comprehensive strategy for how the various enablement tools in our tool stack can help meet those needs.

In this role, you will serve as the technology expert for the Field Enablement organization, ensuring that our tools are aligned with business objectives, optimized for user experience, and delivering measurable return on investment. You will drive tool adoption and interoperability, generate and analyze usage data to inform strategy, and work cross-functionally to ensure our enablement technology ecosystem supports the success of our Field teams in achieving customer outcomes and revenue growth.

If you are passionate about connecting technology solutions to business challenges, have experience with enablement tools, and thrive in a fast-paced, collaborative environment where you can make a significant impact across the organization, apply today.

What you'll do

• Own and drive the enablement technology strategy, including evaluation, implementation, optimization, and ROI measurement for key tools like Highspot, Gong, Spekit, and Replicate Labs
• Develop comprehensive enablement plans for tools within your remit, focusing on driving adoption, interoperability, reporting, implementing new features/use cases, and supporting launches of new enablement tools
• Establish user strategy & workflows by functional groups within the Field organization to optimize user experience and tool effectiveness
• Identify gaps in processes, integrations, and automation, improving functionality and recommending new programs and approaches based on your understanding of business needs
• Collaborate cross-functionally with stakeholders from Field Leadership, Revenue Strategy & Operations, Product, Marketing, and other teams to ensure enablement tools support key business initiatives and GTM programs
• Use tool analytics to extract actionable insights to continuously refine enablement strategies, identify emerging business indicators, and demonstrate business impact
• Create and implement reporting and dashboards that focus on improving efficiency and measuring effectiveness and productivity of enablement activities
• Document best practices and create knowledge repositories in Highspot to support user adoption and effective tool utilization

Oversee tool governance responsibilities and demonstrate high process and operational excellence, including content governance and tool and user hygiene, especially in Highspot

• Serve as the internal champion for enablement tools, ensuring roadmaps leverage appropriate functionality to support business objectives
• Partner with the Revenue Tech Stack & Systems team, which manages vendor relationships, procurement processes, and renewals, serving as the business owner and advocate for enablement use cases
• Partner with Field Enablement teams to ensure tools support program goals, enhance the delivery of enablement content and training
• Monitor and report on key metrics including tool adoption, usage patterns, and return on investment

What you'll bring