Product Marketing Manager, Workflows

WHAT IS BOX?

Box is the world’s leading Intelligent Content Management platform. We are trusted by more than 115K organizations around the world today, including nearly 70% of the Fortune 500 and leaders across deeply regulated industries (such as AstraZeneca, JLL, and Nationwide), to protect their data, fuel collaboration, and power critical workflows with secure, enterprise AI.

By joining Box, you will have the unique opportunity to continue driving our platform forward. Content powers how we work. It’s the billions of files and information flowing across teams, departments, and key business processes every single day: contracts, invoices, employee records, financials, product specs, marketing assets, and more. Our mission is to bring intelligence to the world of content management and empower our customers to completely transform workflows across their organizations. With the combination of AI and enterprise content, the opportunity has never been greater to transform how the world works together and at Box you will be on the front lines of this massive shift.

Founded in 2005, Box is headquartered in Redwood City, CA, and we have offices across the United States, Europe, and Asia.

 

WHY BOX NEEDS YOU

We are looking for a world-class product marketing leader with deep, proven experience across B2B product marketing. Our ideal hire will be comfortable owning the full range of product marketing activities, including messaging and positioning, packaging and pricing, product launches, competitive analysis, sales tool development, and more. This role reports to the Head of PMM and operates at the intersection of product, sales, marketing, business development, and customer success.

Things that bring out the best in you as a leader include: partnering closely with Product to inform our overall strategy and roadmap for diverse sets of customers; partnering with marketing colleagues to create cohesive marketing programs that tie back to product strategy, messaging and positioning; empowering Sales and Customer Success to consistently win and engage deeper with customers despite competitive waters’ making tough calls to help your team prioritize; and contributing to a strong, supportive company culture where each person can bring their whole self to work.

 

WHAT YOU'LL DO

• Develop and drive the overall go-to-market plan (including launches, positioning/messaging, field enablement etc.) for key workflow products including Box Forms, Box Doc Gen and Box Sign

• Actively partner with the product team and shape the product roadmap based on market research, competitive intelligence, customer insights, and GTM feedback

• Develop compelling, differentiated messaging, with a clear understanding of the target customer personas, competition and the use cases we are able to address with our solutions

• Manage and execute the cross-functional implementation of launch plan partnering with Brand, PR, Demand generation and other teams

• Develop content for external marketing channels (webpages, blogs, demos, 1-pagers, e-books, thought leadership) as well as for GTM enablement (pitch decks, battlecards, outbound plays, outreach templates etc.) 

• Engage directly with prospects and customers to learn about their workflow needs, and educate them about how Box can address them 

• Contribute to analyst briefings, evaluations and reports to establish the Box as the leader in intelligent content management

 

WHO YOU ARE

We are an AI-first company. This means you approach your work with a growth mindset and find ways to leverage AI to help make faster, smarter decisions that will 10X your impact at Box.

• 4+ years in B2B SaaS product marketing, including experience in workflow automation

• Expertise in product marketing - including messaging and positioning, product launch management, go-to-market strategy, sales tool development, leveraging customer and market insights to inform product roadmaps, and analyst relations.

• Deep understanding of an enterprise sales cycle, user and buyer persona needs, and what sellers need to be successful

• Strong cross-functional collaborator with ability to influence key stakeholders, without direct authority

• Demonstrated ability to create impactful presentations tailored for customers and internal audiences, with strong public speaking skills and clear, precise communication.

• Experience working in fast-moving startup cultures or dynamic environments where agility is key.

• Passionate about leveraging