Product Marketing Manager

About Roam

Our mission at Roam is to make homeownership 2x more affordable for 1 million Americans by 2030.  We help buyers wind back the clock on interest rates by purchasing a home with a low-rate assumable mortgage, a type of loan where the buyer can take over the mortgage terms from the seller. All government-backed loans such as FHA and VA loans are eligible for assumption by law, and there are millions of these loans at rates below 4%. With a low-rate assumable mortgage, buyers can save up to 50% on monthly payments compared to buying with a traditional mortgage at today’s rates.

Roam helps buyers find these homes for sale with the first-ever listing platform for homes with assumable mortgages. In addition, Roam manages all steps in the assumption process, acting as a specialized transaction coordinator to quarterback the entire process end-to-end on behalf of buyer and seller to ensure they close on time.

About the role

Roam is leading the way in the assumable mortgage category and has generated overwhelming interest and demand from the press and consumers. As our product marketing manager, you will have the opportunity to develop and execute a range of marketing strategies and tactics at all stages of the funnel to drive awareness, generate leads, and convert them through the funnel. 

To be successful, you must have a proven track record in developing and executing impactful marketing campaigns with an emphasis on growth, lifecycle and content marketing. You’ll need experience in  cross-functional operations, demand generation and campaign go-to-market, as you’ll be laying the foundation for the marketing function at Roam and tapping into your skills as a marketing athlete daily.

You will be expected to:

• Own our lifecycle marketing strategy and execution. Partner closely with Head of Marketing, Product and Operations teams to develop and optimize customer flows and communications to effectively nurture and convert leads through the funnel.

• Be a great storyteller through positioning, content, and messaging that succinctly communicates how Roam works, and clearly articulates our value and positioning to various audiences.

• Oversee the development and execution of content marketing campaigns across Roam channels, including our blogs, website, and emails, to reach audiences at every stage of the customer journey—educate, generate interest and demand, and convert leads through the funnel.

• Develop and implement SEO strategies to improve organic search results and traffic to our website, including website structural optimization, web content, and traffic/backlink building efforts. 

• Grow Roam’s reach through social platforms as a tool to listen, engage, and amplify the company’s thought leadership and storytelling.

After 1 month you will…

• Be up to speed on the business and team. You’ll work with Roam’s leadership team to define marketing objectives and develop a comprehensive marketing plan aligned with the company's vision and goals.

• Have a keen understanding of our brand and product positioning to clearly articulate our value and positioning and how Roam works to various audiences. You’ll develop messaging that succinctly describes how Roam works for each customer segment and write and ship a range of marketing content, including emails, web copy, PR pitches, and more.

• Be up to speed on Roam’s marketing technology stack (e.g., HubSpot) and executing campaigns leveraging these tools. You’ll identify and recommend new tools to help us efficiently scale the marketing function.

• Establish your reporting approach by identifying key performance indicators (KPIs), and tools for regularly tracking and reporting on marketing efforts across domains/channels such as content, PR, SEO, social media, lifecycle marketing, and more.

After 3 months you will…

• Deliver and execute a series of lifecycle campaigns that drive demand for Sales, including customer reengagement programs and drip campaigns.

• Significantly grow Roam’s reach through social platforms (e.g., X, LinkedIn) as a channel to listen, engage, and amplify the company’s thought leadership and storytelling.

• Oversee the development and execution of content marketing campaigns across Roam channels in support of our SEO strategy, including our blogs, website, and emails, to reach audiences at every stage of the customer journey—educate, generate interest and demand, and convert leads through the funnel.

• Implement a lifecycle marketing strategy that drives measurable results and growth for the business. Partner closely with Product and Operations teams to develop and optimize