Product Marketing Manager

Thank you for considering Progyny!

Progyny is on a mission to give everyone the opportunity to start a family and feel supported in their health through transformative fertility, family building and women’s health benefits. As a Product Marketer, you’ll join a high impact cross-functional marketing team to craft messaging and positioning that communicates the value of our services in differentiated ways across enterprise buying verticals. This role requires an action-oriented, organized, creative, and resourceful individual that can lead discovery with GTM teams to create compelling value props and client-facing messaging, in addition to bringing back needed market insight to continuously advance innovation and product-market fit. This is a hands-on role for someone who enjoys both strategic thinking and execution and thrives in a highly cross-functional environment.

What you’ll do…

Product Messaging & Positioning

• Develop and maintain core product messaging, positioning, and value propositions for maternity and women’s health services within a multi-product platform sold to enterprise customers.
• Continuously research and identify storylines from complex product and clinical capabilities and market research to support content calendars.
• Partner with member marketing to ensure member value propositions are consistent and clear to drive member adoption and support B2B2C goal alignment.
• Partner with product to stay closely aligned to roadmap updates, enhancements, and market feedback to drive clear and compelling internal and external communication.

Sales Enablement & Content Execution

• Create and maintain high-impact sales materials, including presentations, one-pagers, proposal templates, videos, and other creative content solutions.
• Own market-facing product descriptions, templates, and content repositories (e.g., Loopio) to improve consistency and sales effectiveness.
• Support internal enablement and training materials to help market-facing teams confidently tell the product story.

Go-to-Market & Launch Support

• Support new product and enhancement launches, including messaging development, launch assets, and field readiness material in partnership with product and commercial teams.
• Partner across marketing and communications to contribute product expertise to campaigns, events, and thought leadership initiatives.
• Ensure messaging and content align to demand generation and pipeline progression goals.

Market & Competitive Intelligence

• Conduct ongoing competitive research and market analysis to inform positioning, sales conversations, and content updates.
• Translate competitive insights into actionable outputs such as battlecards, sales guidance, and deal-support materials.
• Bring a strong voice-of-the-customer mindset into messaging and go-to-market discussions.

About you…

• 4-6 years B2B marketing experience; preferably with 3+ years in healthcare/benefits
• Demonstrated experience developing differentiated messaging and positioning for health benefits across multiple buying verticals.
• Demonstrated experience defining, facilitating and tracking marketing program launch projects from brief to execution across functions and multiple contributors.
• Strength and interest in direct content creation; this is an individual contributor role that will be empowered to create and own compelling presentations and other assets to enable the marketing and sales lifecycle (light graphic design skills a plus).
• Cross-functional relationship builder and communicator who leads with curiosity and embraces a voice of the customer mindset.
• Passion for healthcare innovation and advancing family forming and/or women’s health solutions.

Please note: This is not a digital nomad or remote international position; candidates must be based in the United States. Progyny is unable to provide visa sponsorship for this position. Candidates must be authorized to work in United States without the need for sponsorship, now or in the future.  

About Progyny:   

Progyny (Nasdaq: PGNY) is a global leader in women’s health and family building solutions, trusted by the nation’s leading employers, health plans and benefit purchasers. We envision a world where everyone can realize dreams of family and ideal health. Our outcomes prove that comprehensive, inclusive and intentionally designed solutions simultaneously benefit employers, patients and physicians. 

Our benefits solution empowers patients with concierge support, coaching, education, and digital tools; provides access to a premier network of fertility and women's health specialists who use the latest science an