Product Marketing Manager

Are you a creative storyteller with a passion for technology and market strategy? Join Ivanti as a Product Marketing Manager and help shape the narrative that positions our solutions as leaders in IT and Security. In this role, you’ll craft compelling messaging, analyze market trends, and develop assets that resonate with diverse audiences. You’ll collaborate across product, sales, and marketing teams to drive go-to-market success and ensure our customers understand the value Ivanti delivers. If you thrive in a fast-paced environment and love turning insights into impactful campaigns, we want to hear from you. 

Why this role matters 

Ivanti is looking for a Product Marketing Manager who is ready for a challenging role supporting a growing IT & Security portfolio. This role requires effective messaging skills to reach multiple buyers and buying centers, developing customer-facing assets, researching, analyzing and communicating market and competitive intelligence, supporting field and partner enablement, and aiding in cross-functional launches. You will be an integral part of crafting compelling narratives at the product and solution level. You will collaborate closely with product management, sales, and demand generation teams to position Ivanti as a leader in ITSM and ensure our solutions resonate with target audiences. 

Our team of experienced product marketers is focused on understanding customer needs and driving value-based messaging and effective marketing initiatives. We’re highly collaborative, leveraging the strengths of cross-functional teams to ensure that the appropriate message is delivered to the right customer at the right time. 

What you’ll do: 

• Subject matter expertise: Develop a comprehensive understanding of market trends, competitors and customer needs, in both new and evolving markets.  
• Solution messaging: Construct persuasive value-based messaging that showcases our advantages.  
• Competitive differentiation: Use your knowledge of Ivanti’s solutions and those of our competitors to generate compelling battlecards, win/loss analysis, market trend reports, presentations, blogs and other assets that focus on our unique selling proposition.  
• Go-to-market: Support cross-functional GTM to reach our target audiences and illustrate how Ivanti can help them reach their goals.  
• Enablement: Partner with the sales enablement team to educate and empower our sales and partner networks.  
• Research and Reporting: Analyze sales and marketing data to identify trends, report results, and model potential impacts of change. 

 What you will bring: 

• 2-3 years experience in B2B marketing in one or more technical categories or relevant adjacent roles and experience in:  
• Establishing a clear understanding of customer needs and wants.  
• Developing solution positioning and messaging (product web pages, blog posts, data sheets, white papers, etc.).  
• Researching and articulating competitive positioning and intelligence.  
• Creating compelling marketing assets.  
• Executing go-to-market activities.  
• Utilizing data and research to inform product development and marketing decisions  
• Supporting cross-functional product launches. 
• Exhibit strong, persuasive written and verbal communication skills and presentation skills (examples required).  
• Understand and refine highly technical content for less-technical audiences.  
• Leverage research, reporting, and AI productivity tools as appropriate. 
• Create strong, collaborative relationships across organizational levels and departments.  
• Prioritize tasks and focus on the most important ones first.  
• Possess initiative and drive to excel across all responsibilities.  
• Organize, plan, document tasks; negotiate deadlines; and monitor and track progress daily. 

Why Ivanti? 

• Friendly flexi