Product Marketing Manager

At Nielsen, we believe that career growth is a partnership. You ultimately own, fuel and set the journey. By joining our team of nearly 14,000 associates, you will become part of a community that will help you to succeed. We champion you because when you succeed, we do too. Embark on a new initiative, explore a fresh approach, and take license to think big, so we can all continuously improve. We enable your best to power our future. 
Product Marketing Manager, Audience Measurement Nielsen Media
NIELSEN MARKETINGWe aspire to be one diverse, empowered, expert, motivated, passionate and accountable team driving winning outcomes through marketing and communication strategies, programs and initiatives. We are relentlessly focused on our audiences. This enables us to create compelling brand perception and favorability. We propel product and solution growth and support outsized client, consumer, shareholder and community respect and engagement. We are insights and opportunity driven. We proactively fuel growth through well-honed strategies, creative and thoughtful programs and exceptional execution. 
AUDIENCE MEASUREMENTAt Nielsen we’re committed to connecting the Audience to our clients so they can make media that counts. We connect our clients to the behaviors and experience of the Audience and we provide an indispensable, data-driven perspective that allows markets to function and evolve. As Nielsen embraces a “ONE” mindset to modernize our panels, platforms and products to create a global, cross-media currency, our Product Marketers play a critical role to work across markets and functions to create compelling positioning and bulletproof go-to-market strategies, accelerating revenue growth across the organization.

Responsibilities:

• Construct product narratives to differentiate audience measurement solutions in the marketplace, including clear value propositions for specific audiences 
• Manage buyer persona creation and client segmentation to inform messaging strategies and ensure messaging represents the voice of the customer
• Support the execution of go-to market strategies across the customer journey to convert, grow, and retain our client base 
• Develop client-facing marketing materials to enable commercial teams to confidently represent solutions and overcome barriers to sale. This includes, but is not limited to, the development of sales one sheets, presentations, talking points and  product pages on Nielsen.com
• Collaborate with  cross-functional teams, including Communications, Growth Marketing and Partnerships & Events to develop an integrated marketing plan that directly supports commercial priorities

Qualifications:

• Minimum of 3+ years experience in B2B Marketing
• Confident communicator with the proven ability to consistently and confidently address business and technical audiences with a cohesive story 
• Strong strategic and analytical skills that can be applied to interpret business priorities and establish marketing best way to positively impact 
• Excellent organization, project management and problem solving skills
• Must be intellectually curious and collaborative with a strong work ethic
• Relationship building skills with the ability to interface with senior executives and experts across the organization

Work Style:

• Have a roll up your sleeves and get it done attitude – it is not enough to have great ideas, you must be able to get stuff done 
• Playing well with others is a must. Teamwork is how the best work gets done. 
• Build working relationships inside and outside the organization
• Work independently on a small team with a tremendous amount of responsibility
• Work in a dynamic environment where new projects and pop-up often
• Ability to navigate ambiguity and evolving dynamics with a structured approach
• Excited by generating and adopting new ways of working

Nielsen: Enabling your best to power a better media future. Our comprehensive benefits package (including health & wellness plans, 401(k) retirement coupled with a Nielsen match, a generous paid time off policy, company provided car for those who qualify, and if eligible, a discretionary incentive/bonus) is designed to be inclusive for all employees and families, and we take pride in ensuring that employees are rewarded holistically for the role they are doing and their performance.
 A reasonable estimate of salary range for a new employee to be offered this role would be between $50,000 - $185,000 which would be adjusted based on each employee's geographic location.  The position of each employee within a compensation range at Nielsen is dependent on several individual circumstances, such as experience, training, certifications and other business requirements/needs.  
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