Product Marketing Manager

Description

The IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll® Running Series, IRONKIDS®, World Triathlon Championship Series, Epic Series™ mountain bike races including the Absa Cape Epic®, road cycling events including UTMB®, and other multisport races.

The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually with the benefits of endurance sports through the company’s vast offerings. Since the inception of the iconic IRONMAN® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with hundreds of events across 55+ countries. For more information about The IRONMAN Group visit: www.ironman.com. 

At The IRONMAN Group, our mission is to celebrate the power of the human spirit, fulfill dreams and uplift communities by organizing world-class events and extraordinary VIP athletic experiences, globally. We accomplish this through our amazing staff across the globe who are committed to our core values - Heart, Excellence, Ambition, Respect and Teamwork (HEART).

Job Summary 

Develop and implement comprehensive customer-focused regional marketing strategies that build strong sales funnels, deliver athlete registration targets, foster brand affinity, and encourage loyalty. This role is ideal for a self-motivated multi-channel marketer adept at balancing creative strategy with data-driven decision-making and project management.

Key Responsibilities

Event Marketing:

• Own athlete registration and revenue targets for assigned North American events, with specialist focus on triathlon events.
• Develop and execute regional multi-channel marketing strategies including email, social, experiential, grassroots, and performance marketing campaigns to achieve commercial and loyalty goals.
• Analyze customer registration behavior trends and KPIs to develop targeted campaigns that promote growth in target customer sectors. 
• Build and nurture in-market relationships to promote customer growth and retention through local community grassroots events and outreach.
• Manage on-site experiential marketing promotions to grow new customer database and encourage loyalty of existing customer base.
• Present marketing performance and strategies to senior executives in weekly meetings and quarterly reviews.

Budget Management:

• Own and manage North America event marketing budgets for assigned events, ensuring efficient spending and strong ROI.

Media and PR:

• Conceptualize and pitch creative media angles to local and national media to secure coverage and brand exposure for assigned events.
• Manage on-site media relations such as credentialing, interview requests and photography and videography management. 
• Collaborate with Global Communications on major events and key business changes to ensure cohesive messaging.

Continuous Improvement:

• Stay ahead of industry trends, competitor activity, and best practices to optimize marketing strategies.

Requirements

Education & Experience:

• Tertiary degree in Marketing, Business or Communication/Media Studies.
• 3 - 5 Years of marketing experience in sports, ticketing, or premium direct-to-consumer brands.
• Proven track record of creating and implementing multi-channel marketing campaigns for customer acquisition and customer retention, including but not limited to email, social, performance marketing, community and grassroots.
• Demonstrable experience in analyzing marketing metrics and using data to optimize campaigns and drive decision-making

Skills & Characteristics:

• Self-motivated team player.
• Strategic thinker with a customer-centric mindset.
• Energetic, collaborative, and adaptable under pressure.
• Excellent communication and project management skills.
• An understanding of endurance sports and communities is a plus.

Availability:

• Based in Tampa, FL. Hybrid work, three days per week in office.
• Willingness to work weekends and non-traditional hours.
• Ability to travel 25%+ domestically.

The above declarations are not intended to be an “all inclusive” list of duties and responsibilities of the job described, nor are they intended to be such a listing of the skills and a