Product Marketing Manager

Jasper is the purpose-built generative AI platform for marketing. Our mission is to elevate marketers with the power of AI, to achieve better outcomes through their workflows and open up new business opportunities. Jasper securely trains on brand and strategy, accelerates content and campaign production, and helps Marketers measure and optimize performance as part of an end-to-end solution.  

Jasper has been recognized as "one of the Top 15 Most Innovative AI Companies of 2024" by Fast Company. We have nearly 100k marketing team users with a growing roster of Enterprise and Fortune 500 logos including: Morningstar, Anthropologie, Prudential, Cushman & Wakefield, Wayfair, and more. Our teams are building multi-modal AI and working with the top AI platforms. We were one of the first partners of both OpenAI and Anthropic. With the Clipdrop acquisition, Jasper is redefining visual marketing across all modalities, offering advanced image features like background replacement, image upscaling, product staging, and more to our customers. We are transforming how marketers create, innovate, and captivate audiences.

We value being customer-obsessed and helping each other achieve the best outcomes through collaboration. We’re not just building solutions, we’re creating experiences that captivate and amaze us. We strive to deliver moments of wonder and delight that enable our customers to be more effective and creative in ways they never thought possible. Learn more at jasper.ai.

About The Role

As a Product Marketing Manager at Jasper, you will be responsible for developing and articulating the point of view and value proposition for Jasper’s product across different buyer personas and industries. You will own the strategy, narratives, technical construction, execution, and extension of Jasper’s demo solutions. Partnering with Sales Enablement, GTM, and Solutions teams, you will develop and deliver solutions-based stories, use cases, and technical content that drive customer engagement and adoption.

This fully remote role reports to the Director of Product Marketing and is open to candidates located anywhere in the continental US.

 What you will do at Jasper

• Partner with GTM and Sales Enablement teams to develop industry-specific marketing solutions and ensure effective positioning of Jasper’s product.

• Create prioritized stories and use cases, and identify the best routes-to-market to serve those needs.

• Craft compelling messaging that highlights Jasper’s value proposition and differentiators.

• Develop and create storyboards, scripts, and demos for keynotes, conferences, and webinars to effectively communicate technical concepts.

• Support product launches by crafting content and demos that highlight technical differentiators and drive engagement.

• Collaborate with cross-functional teams, including Product, Engineering, Design, Customer Success, and Sales, to ensure alignment on product positioning and promote thought leadership.

• Assist with persona development, working closely with teams to create targeted segments and optimize purchase and upgrade paths.

• Be accountable for launch metrics, as well as long-term adoption and expansion goals.

What you will bring to Jasper

• 5+ years of B2B Product Marketing experience, preferably in tech/software.

• Experience in building and demonstrating technical solutions.

• Proven ability to synthesize market, competitive, and customer insights into clear takeaways and strategic recommendations.

• Experience building launch projections, measuring impact, and analyzing product-related data.

• Experience working with product-led growth and sales-closed pipelines.

• Strong project management skills, including clear communication on timelines, ownership, and status updates.

• A clear point of view on product positioning and an understanding of what great execution looks like.

Compensation Range

At Jasper, we believe in pay transparency and are committed to providing our employees and candidates with access to information about our compensation practices. The expected base salary range offered for this role is $150,000 - $180,000. Compensation may vary based on relevant experience, skills, competencies, and certifications.

Benefits & Perks

• Comprehensive Health, Dental, and Vision coverage beginning on the first day for employees and their families

• 401(k) program with up to 2% company matching

• Flexible PTO with a FlexExperienc